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5 reasons why Games Truly Communicate!

Games cannot be compared to traditional mass media! I ask why not? Games are narratives. Narratives have messages. Media carries messages. Here are 5 attributes on which I measure the power of Games as a communication vehicle which have…

Gaming is a Life and Depth Matter!

Did you get the subtle connotation that the word Life has for Gamers? No? Read on anyways! We Gamers are a funny bunch. We need instant gratification, and you’d think we would quickly tire of our latest toy and want to move to another…

Got Game? My Advergame Hall of Fame!

Gaming, like almost everything else in life is 99% perspiration and 1% inspiration and in order to evangelize advergaming, it’s time to serve up some of inspirational Kool-Aid! So here are my favorite advergames – you will notice not all…
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