offline Commerce

As per a 2015 report, 70% of smartphones in India are sold via offline mode. Leading smartphone manufacturers are aware of the massive brick-and-mortar market which exists for them in India, and they are in no mood to miss that.…

From quite some time, the debate between in-store and online shopping has been in the limelight. Though it is the same product sold via retailer shops and online stores, there are differences of touch-feel experience for the buyers and…

India’s very own, home grown fashion portal Myntra is now taking the right steps, at the right time. After returning to desktop mode, which indirectly helped to them clock a massive 23x more sales during their ‘End of Reason Sale’, they…

Gurgaon-based Online fashion marketplace, Yepme, opened its first offline stores in January 2016 at DT City Centre Mall Gurgaon. Since then the company has not looked back and opened three more stores in Gurgaon itself. Now the…