• Samsung Nation

    Whoa! Samsung Gamifies Its Corporate Website In Style

    by Ankit Agarwal

    Well Played Samsung, very well played!! Gamifying a corporate website takes lots of courage and vision especially when no one has tried it ever before. Samsung US has gone ahead and tightly integrated Gamification in its corporate website. Samsung Nation is the gamification engine aimed at building a community

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    SAP-Gamification

    Enterprises Adopting Gamification In Unique Ways!

    by Ankit Agarwal

    "Gamification" framework has been embraced by a lot of companies in the recent years and the likes of Zynga, Foursquare, Badgeville have succeeded tremendously by either implementing gamification features for virality or for developing a relative royalty / reward system. Personally, I am always fascinated by the applications of

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    Weekly Wrap-up: M&A Activity, Google Plus, Hot careers, Amul US expansion & more..

    by Arun Prabhudesai

    Last week was quite slow, we we not able to publish many stories that we liked, partially due to some personal reasons and also due to the launch of Google Plus, which managed to take up lot of our time. Let us look at some of the buzzing stories

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    Gamification: Toeing the fine line between Flirting with your Hot Cousin and Kissing your Sister!

    by Rajit Ojha

    Apologies for the sensationalist headline but as demonstrated previously, I am all about the cheap tricks! Unless you have been living under the proverbial rock, it’s hard not to have come across the latest buzzword in the Customer Engagement and Experience world – Gamification. The subject of multiple presentations

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    Gamification – a big problem or smart business strategy?

    by Ruchir

    If you have been keeping your ears on the proverbial “tech” ground, you will know about the “gamification” buzzword. It means incorporating what we know about games into businesses, user experience and consumer design. Let me explain. Games have often been touted as one of the biggest problems in

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