Tata Wants To Dominate Metaverse! All Tata Companies Will Deploy Metaverse Solutions: But How?

According to a senior executive, India’s most valuable company and also the nation’s largest software services firm by revenue is engaging with other engaging with Tata group companies like Tanishq, Tata Motors and Croma to deploy metaverse solutions.

Tata Group Companies & Metaverse

In a recent launch, Tata group’s jewellery arm Tanishq displayed its new collection in the metaverse wherein the guests could try on bespoke pieces virtually.

Ashok Maharaj, Head, TCS XR Lab said that the company is also working on a solution to launch a museum metaverse for the Tamil Nadu government.

He told that when it comes to immersive solutions and digital twins, they are engaging with different Tata companies which includes the likes of Tata Motors, Tata Steel, Tanishq and Croma. He added that in the coming months they are expecting to see significant traction on metaverse-related solutions and technologies.

Jaguar Land Rover, a subsidiary of Tata Motors announced last month the launch of its open innovation platform that will build a mobility ecosystem incorporating the metaverse.

Other brands from Tata like Tata Tea are also tapping the metaverse for product launches.

Various Metaverse Use Cases

He said that they are getting many RFPs (requests for proposal) from clients wherein they want clarity on the implementation of these immersive technologies for training as well as sales and marketing. He added that even for the film industry, they are looking for solutions to see if they could help the industry in the the launches of some of the musicals in the metaverse.

To facilitate both hardware as well as software solutions, the company is also partnering with a number of Big Tech companies for the metaverse and related areas.

The key TCS offering is the Avapresence solution platform. The platform is built on solutions like cloud, blockchain, Artificial Intelligence and Internet of Things.

In enabling the creation and functioning of different Avapresence components, XR (extended reality) elements are used.

According to Bloomberg Intelligence, the metaverse could provide market opportunities of up to $800 billion by 2024.

There are other IT leaders other than TCS who have big plans in this area and have established co-innovation platforms specifically for metaverse use cases. These include the likes of Infosys, HCL, Wipro, Tech Mahindra, Persistent Systems, Mphasis etc.

Covering over 100 use cases in this space and it has deployed solutions for clients like Tennis Australia, French Tennis Federation (Roland-Garros) and Komatsu, Infosys also recently launched Infosys Foundry that revolve around virtual shopping and mixed reality experiences.

W12 studios, a leading digital design studio based in London, was acquired by TCS in 2018 and is leading such initiatives for the TCS interactive.

TCS is building various metaverse proofs of concept. These include a Non-fungible Token (NFT) marketplace for a major media company in the United States, a retail mall in metaverse for a fashion retail, a candy metaverse for the CPG vertical and virtual branches for a leading bank in the UK.

There are plethora of use cases of metaverse in the banking, financial services, insurance, retail, communication, education and manufacturing sector. But the company also sees potential of the same when it comes to marketing and sales use cases.

To address this demand, the company is also hiring non engineering talent.

He said that there team is consciously looking for journalists, poets, theatre professionals among others to join our teams who are very good with spatial sound, because fundamentally, the UX and UI and user experience and user interfaces are going to kind of implode once the 3D environment is created.