The online food aggregator Zomato announced on Monday that it will start delivering food in an instant of 10 minutes, starting soon.
The major development by the online food delivery major came after it reportedly signed a merger deal with the instant delivery service company Blinkit, former Grofers, attracting a valuation likely at $700 million, last week.
The 10-minute instant delivery service is a Blinkit service.
Here’s everything you need to know about Zomato’s new 10-minute delivery service.
Deepinder Goyal Announces Zomato’s New Service
Zomato’s co-founder Deepinder Goyal took it to the micro-blogging platform Twitter to announce delivering food to its customers in a record 10 minutes coming up soon.
“We do not put any pressure on delivery partners to deliver food faster. Nor do we penalize delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road and does not put any lives at risk”, Goyal stated.
How is The New Service Going to Work?
The instant food delivery service will not compromise with the quality of food, the co-founder stated, adding that it would follow an eight principle step, including ‘highest quality of fresh food and world class hygiene practices, among others.
The principles include:
- Affordable food,
- Highest quality of fresh food,
- Following world-class hygiene practices,
- Minimalistic use of plastic,
- Convenient packing for quick consumption,
- Traceable supply chain (v2),
- Delivery partner safety,
- Deep collaboration with restaurant partners.
All of these points were mentioned by Goyal.
Zomato will also largely rely on algorithms predicting dish-level demand, along with in-station robotics to make sure that the delivered food is fresh, hot and sterile at the time of delivery being picked up by the agent.
The food aggregator will initially start the programme on a pilot basis in Gurgaon, starting April. Four stations will be operated under this programme, housing bestseller items.
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