Flipkart, Amazon Can Cancel Diwali Sales Events Due To This Reason: Big Billion Day, Great Indian Festival Under Threat?

There is a possibility that Flipkart and Amazon might not be able to carry out their annual pre-Diwali mega sales events this year.

However, this depends on the situation of the COVID-19 pandemic in the country by that time.

Read on to find out all the details!

Amazon, Flipkart to Cancel Big Billion Days And Great Indian Festival Sales This Year

The two biggest e-commerce companies of India might be canceling their annual pre-Diwali mega sales events this year if there is another wave of the COVID-19 pandemic in India around the time.

As per reports, they are both working on an alternative plan which will be under some different name, as per sources who are close to the development. The companies also believe that there would be detrimental effects on the sales of the e-commerce industry and affect the image of their biggest sales properties.

The annual mega discounting events, Flipkart’s ‘Big Billion Day’ and Amazon’s ‘Great Indian Festival’ are usually scheduled around the time of Diwali, during which time the sales are usually at their peak for the festive season. 

As per the sources, “Flipkart may not call it Big Billion, in case there is a spike in infections before Diwali. This time around, Flipkart is also thinking on something else as well. The third wave is also expected around that time and if the sales, say hypothetically, drop by 50% compared to last year…Media will immediately call it a flop show.”

Third Wave Of Infections To Hamper Sales of E-Commerce Sites

Experts have warned that there might be a third wave of infections in September or October if the vaccination drive is not scaled up and sufficient measures are not taken to curb the limit of the virus. 

Amazon’s spokesperson has said that they will continue to focus on serving the customers through home deliveries safely and conveniently. 

Last year, Big Billion Day and Great Indian Festival conducted by Flipkart and Amazon respectively around Diwali had recorded sales of about  $3.1 billion in the first four and a half days of the festive period, which was more than the $2.7 billion in gross sales recorded during the entire event period in 2019, as per RedSeer Consulting.