A 2 hour home delivery service is to be rolled out soon by Future Retail’s Big Bazaar. As the retail giant is all set to up the ante into the growing online retail market, it shall offer this delivery service offering a range of assortments to shoppers in the Indian cities of Mumbai, Bengaluru, and the National Capital Region.
There are almost 55 Big Bazaar stores in these cities combined which in turn will enable the customer to place orders across fashion, food, FMCG, kitchen utilities, toys, luggage, and home products. Customers will be able to place order through the Big Bazaar mobile app, web portal and even in-store orders and seek quick deliveries.
?49 For A Minimum Order of ?500, Free Delivery Above ?1,000
The service which shall be scaled later, will start end of this week. All the orders with value above ?1,000 will be delivered free of charge, however a delivery charge of ?49 will be charged for a minimum order of ?500.
The second phase of the roll-out to begin in the next 45 days. The company on Thursday said that in order to extend the benefit of great saving and make the value available at the doorstep of every Indian, Big Bazaar planning to extend the 2-Hour Delivery to more than 150 cities that have a Big Bazaar store.
A wide network of 285 stores in over 150 cities will be used to enable order fulfilment. Over the course of next 2 to 3 months to expected to fulfil 1 lakh daily orders. It has worked for more almost a period of 15 months in order to create digital infrastructure. Kamaldeep Singh, president, food business and head, online business, Future Retail Ltd said that since stores are already there and a large part of investment has been done, there is no need for the retail giant to start afresh.
The pandemic had compounded its debt woes and it was the first press conference it hosted since pandemic. This has prompted a slump sale of Future Group’s retail, wholesale, logistics and warehousing businesses to Reliance Retail Ventures Ltd, a subsidiary of Reliance Industries.
The cash-strapped company which is planning the ambitious home delivery plan, is waiting for its deal with Reliance Industries, which in turn is currently embroiled in a legal dispute with e-commerce firm Amazon.
This will position Big Bazaar against giants such as Amazon, Big Basket, Grofers and DMart who are currently pushing shorter delivery timelines and discounts on assortments. This has increased as the pandemic has accelerated the consumer adoption towards e-commerce.
First Multi-channel Retailer With Complete Digital Capabilities
Kishore Biyani, founder and group CEO, Future Group said in a statement said that this shall make Future Group the first multi-channel retailer in the country with complete digital capabilities. He added that the company wanted their customers to enjoy instant home delivery for almost every product which will be backed with their store network, logistics, and technology capabilities.
With limited success, in the month of May last year, e-commerce operations were launched as the stores were not well-stocked due to the fact that the chain failed to make timely payments to vendors. The stores shall be better stocked as JioMart will be on-boarded as a vendor for Future Group.
According to a white paper by Technopak Advisors, India’s e-commerce market is set to grow to 8% of the country’s overall food and grocery, fashion, consumer electronics retail trade by 2025 which is currently at 4%.
Harminder Sahni, founder and MD, Wazir Advisors said that more and more people are now seeking deliveries rather than coming to stores and hence home delivery offerings must be extended by every retailer now. The move, according to an analyst, is a move to stay relevant, as it is not a completely new thing. In select pin codes of Ahmedabad, Bangalore and Hyderabad in the December quarter, Retailer DMart soft-launched DMart Ready. In order to reduce the delivery time to consumers to 2-hour slots, Amazon India had announced plans to integrate its Pantry service with instant grocery service Fresh across cities.
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