58 Year Old Shemaroo Entertainment Launches Free Hindi Channel: Shemaroo TV; What Can We Expect?

The past couple of years have seen a surge in the influx of different entertainment platforms providing content, not just in Engilsh or Hindi but also in different local languages.

It has now been announced that Shemaroo Entertainment is all set to launch its free-to-air Hindi general entertainment channel on May 1.

Shemaroo Entertainment

Despite the challenging times due to the Covid-19 pandemic and restrictions on shooting for new content, Shemaroo Entertainment will launch new content for its Hindi viewers.

It has claimed to connect, interact, and reach out to families who are continuously looking to adapt to new changes, targeting the Hindi-speaking markets of India.

The media and entertainment company, which had launched its Marathi movie channel in January, hopes to strengthen its presence across the entire entertainment value chain, with this move.

The TV channel, called Shemaroo TV will initially be available on DD Free Dish, and the company is working on making the Hindi GEC channel available across all the key DTH and cable platforms in the next one month.

Speaking of the channels, it will consist of a mix of originals and iconic shows, which will be launched for the first time.

The channel will be available to audiences on all major DTH operators and cable networks.

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The decision to enter TV broadcasting space was taken a few quarters ago. 

They understand that despite the ongoing crisis, for consumers, stay-at-home and TV content is one of the few sources of joy and comfort, hence offering them a holistic entertainment option.

Stating that Hindi GEC is one of the highest viewed categories, Sheamroo said although intense competition in the segment, the Free-to-air viewership segment is still highly under-served and there is enough potential for new players to offer a differentiated proposition to TV viewers.

For now, the company will be leveraging on its own library of film and non-film content, acquired and aggregated shows as well as licensed shows from existing broadcasters.

They will also partner with ‘like-minded brands’ spread across Digital, TV and media.