After a successful entry into the upper-end flagship segment, OnePlus is now all set to enter the mid-range segment. A toned-down OnePlus 8 Lite will launch this year to cater to the sub-20,000 market.
The current leaks confirm the presence of OnePlus 8 Lite.
The BBK-owned brand has been hugely successful in the last six years, and demand for OnePlus smartphones continue to grow, and now the Lite version will help it to penetrate further into the market.
OnePlus 8 Lite Specs And Price, OnePlus 8 Specs
Starting with the OnePlus 8 Lite specs, the leaks suggest a toned down version of the original OnePlus 8. The Lite model will sit under the pyramid of the OnePlus 8 series, being the most affordable OnePlus 8 model with all the top features and functions.
The leaks reveal OnePlus 8 Lite with a dual-lens camera at the back.
Unlike OnePlus 8 and OnePlus 8 Pro, the affordable OnePlus 8 Lite would feature a dual camera setup on the rear. Upfront, the smartphone will feature a punch-hole cut as the original model with the front-facing camera.
OnePlus 8 Lite display is said to size 6.4-inches to 6.5-inches, making it a little smaller than the current screen size of 6.55-inch OnePlus 7T and the 6.67-inch on OnePlus 7T Pro. It has very minimal bezels with a thin chin at the bottom.
OnePlus has previously promised that all future OnePlus smartphones will come with 90Hz screens, so it’s definite that OnePlus 8 Lite would come with a 90Hz display.
Down under, the device has a USB-C port without any headphone jack offering a thickness of 8.6 mm (0.34 inches), making it reasonably slim.
Coming to the primary OnePlus 8 Lite specs, much isn’t out as of now. OnePlus 8 Lite will run on a mid-range flagship-level processor, could be the all new Snapdragon 765 or the Snapdragon 730G from early 2019. The OnePlus 8 and OnePlus 8 Pro will run on the latest Snapdragon 865 flagship processor.
A two camera setup would feature a primary camera along with a depth lens, maybe similar to the OnePlus 7 camera setup. The battery may remain at substandard around 4,000mAh supporting Warp fast charging.
Market Segmentation: Why OnePlus 8 Lite? Does OnePlus 8 Lite Makes Sense?
OnePlus started as being a flagship killer, and it maintained its reputation of being a perfect mid-ranger with all the top features on-board. But over the past few years, the company gradually grew up the ladder to become a premium brand.
OnePlus has established itself within the entry premium and upper-end premium market.
Thus, it has lost the mid-range section by a wide margin, and can be summed as a premium brand only. The new OnePlus 8 Lite would help it get back to its previous turf and cater to the initial audience, who made OnePlus what it is today.
OnePlus 8 Lite Expected Price, OnePlus 8 Lite Expected Price In India
OnePlus 8 Lite will mainly target the sub-20,000 market, the domain OnePlus previously dealt with. OnePlus 8 Lite expected price may vary between 20,000 INR to 25,000 INR depending upon the market and country.
The OnePlus 8 Lite expected price in India is around Rs 20,000 to 22,000.
The device is yet to be confirmed by the company officially. OnePlus 8 Lite India launch is expected during June 2020, the same period as OnePlus 8 and OnePlus 8 Pro. The company may choose to bring in the device later as well.
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