Snapdeal seems to be on a roll this year, and everything seems to be falling in place for them. Starting from announcing record-breaking 60 minutes refund policy, which ensured monetary safety for customers, to receiving more than five million orders which showered praises on Snapdeal for shipping 98.9% orders within 24 hours, the large e-commerce website seems to have got almost everything figured out in 2015.
But that’s not it, recently Snapdeal partnered with Maggi to sell about 7,20,000 packs of Maggi through its online sale, one of a kind in India since it was a flash sale of a very popular food product. Also, in response to Flipkart, Snapdeal introduced Snap-Lite, a mobile browser app for slower connections and snappier performance on mobile phones browsers. However, Snapdeal does not seem to take a break from its expansion and vigorous selling techniques. This could not have come at a better time since Diwali is the period where people look forward to buying new products.
Snapdeal had held the Diwali Home Buying fest from November 3 to November 9 and according to reports, approximately 10,000 customers have shown interest and registered on the website to buy homes online. Until now, Snapdeal had ventured into the sale of unconventional products, like Yatches and automobiles, online through Snapdeal Motors, but now it seems Snapdeal plans to foray into other markets as well. And all of this makes sense when you consider the importance of E-commerce these days.
How is Snapdeal planning to sell houses through its website?
The Pre-Diwali home shopping festival was organized over a 7-day period to attract customers to book and buy houses in over 200 projects across major cities of India. In a statement released by Snapdeal, “The registered customers will be guided by participating developers and reputed property consultants who will arrange site visits and help close these transactions”.
Snapdeal added, “Customers from Delhi NCR, Mumbai, Navi Mumbai, Thane, Bangalore, Kolkata, Chennai, Hyderabad and Pune have initiated the purchase process with partner builders who tied up with Snapdeal. The average value of each house booked on the platform is Rs 55 lakh”. Snapdeal offered exclusive discounts and deals to lure customers. There were discounts like Rs 500 off per sq ft on base selling price and deals like jewellery worth Rs 1 lakh, car park reservation charges waive-off, free Modular Kitchen and air conditioners in bedrooms. Apartments ranging from 1BHK to 4BHK were on sale on the website and there were positive reviews seen on the listed apartments as well.
Various property developers like Godrej Properties, Brigade, Mahindra Lifespaces, IREO, Artha, Nirmal lifestyle, Ajnara, Sunteck Realty, Rustomjee among others, were seen participating in this festival. Snapdeal is the first one to bring all developers under one roof and promote the slumping property growth rates in India. This not only allowed the developers to market their properties to potential customers, but also ensured safety and reliability to the people looking for homes. Snapdeal also stated that around 1,000 customers showed interest in taking loan from Rupeepower.
While Snapdeal has not introduced a separate website for real estate, we expect one to show up by early next year, considering the relatively swift response to automotive sector by the launch of Snapdeal Motors. Having an online-offline model is proving to be beneficial for Snapdeal and property developers are seeing the importance in partnering with online modes to increase their presence and sales. The day is not far when we’ll see a large online marketplace selling practically every single commodity, and Snapdeal leading the brigade with the largest portfolio.
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