Popular Indian music streaming service Saavn which offers millions of Indian and international hits to its users through its mobile app and web interface has now partnered with the micro blogging site Twitter, an arrangement which will allow its users to request a song from the app’s existing catalog via a personalized tweet @SaavnRadio.
The New York based Indian version of Spotify gives its users the option to choose from an ad-supported free version or opt for an ad free subscription based model. The SaavnLite allows 3GB of downloads over a single device within India for Rs 120 and the SaavnPro provides unlimited downloads across 5 devices anywhere in the world for $3.99.
Saavn had earlier launched their internet radio mode in December 2013. The radio service is ad free for all SaavnPro subscribers and ad-supported for all other users.
Now, the users of the Saavn app anywhere in the world can tweet @SaavnRadio and request for a song and while that song is being played, they will be mentioned by the Saavn Radio Twitter account. The streaming service also plays tracks shared by their users across social platforms from the service though tweets for specific tracks will now get priority over social shares.
“Social is more than a feature, it’s a part of the DNA of streaming music, so this is an extremely powerful partnership for us. Our listeners regularly tweet their Saavn activity and playlists,” Saavn Co-Founder and CEO, Rishi Malhotra, said. “We worked with the great team at Twitter to develop the user-generated radio station, completely driven by real time activity across the globe. We’ve always pushed the limits to deliver a great product experience to millions of users daily, so we’re truly honored to be the company that’s delivering this experience with Twitter.”
The CEO also elaborated that their radio service accounts for nearly half the activity on the service and since most of their users are active over networking sites, a partnership with leading networks seemed like the most obvious next step towards popularizing it.
Saavn had claimed to have a user base of 10 million monthly active users in 2013, after which it refrained from revealing how big they have grown but they do plan to release the updated figures soon, reported TechCrunch.
Though an increasing number of streaming services are seeking support from networking sites to widen their user bases, Twitter’s own attempt at starting a music service #MusicApp had ended in a disaster and the networking giant had pulled it off air completely in April 2014 after it failed to garner a good response from the users of the site, inspite of a high profile launch.
Twitter has also officially posted the announcement on their and said that starting today @SaavnRadio is available for streaming on all platforms including Web, iOS and Android platforms. It is the first time that Twitter is doing something in Hindi music space.
This service is quite interesting, and will surely given Saavn more exposure through Twitter and also increase the listeners on their radio. A well thought out partnership we should say!
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