Reliance Industries’ Ajio is now gearing up to launch a marketplace for inexpensive fashion items.
Reports are that this business will operate on zero commission. Read on to find out all the details about this new venture by RIL’s Ajio!
Ajio To Launch Low Cost Fashion Items Marketplace Based on Zero Commission Model
While merchants are being invited to join the platform with the promise of a 15-day payment settlement, ET has seen the specifics of the plan for the new Reliance venture known as Ajio Street.
This would put SoftBank and Fidelity-backed etailer Meesho, which specialises in selling inexpensive longtail fashion and accessory products, directly in competition with Reliance Ajio, which competes with Flipkart-owned Myntra, Amazon Fashion, and Tata Cliq.
In contrast to mainstream products in sectors like electronics and smartphones, longtail items are often inexpensive and difficult to find.
Analysts and executives in the industry said Reliance’s decision is significant because the company has been presenting itself as a source for designer clothing.
Ajio Street To Have Own Section on Ajio Platform And App
According to people with knowledge of the company’s plans, Ajio Street is likely to have its own section on the Ajio platform and app, selling value-priced goods primarily to non-metropolitan consumers in tier II–tier IV cities and towns.
They claimed that Ajio also hoped the zero-commission approach may grow its user base by reaching out to a new group of customers from these markets who might not regularly shop online.
In contrast to mainstream products in sectors like electronics and smartphones, longtail items are often inexpensive and difficult to find.
Analysts and executives in the industry said Reliance’s decision is significant because the company has been presenting itself as a source for designer clothing.
According to people with knowledge of the company’s plans, Ajio Street is likely to have its own section on the Ajio platform and app, selling value-priced goods primarily to non-metropolitan consumers in tier II–tier IV cities and towns.
They claimed that Ajio also hoped the zero-commission approach may grow its user base by reaching out to a new group of customers from these markets who might not regularly shop online.
