During such times when influencer marketing is continuesly shifting towards a more measurable and results-driven approach,
JioStar has decided to introduce JioStarverse recently.
JioStar Launched JioStarverse
This Wednesday, Jiostar has launched a data-led influencer marketing platform ‘Jiostarverse’ on for brands and agencies with over 500 influencers/talent across genres.
As we know, JioStarverse is a data-focused platform which specifically designed at helping brands and agencies in navigating the growing complexity of the creator economy.
It appears that this newly launched platform will provide marketing intelligence, engagement insights and content performance on its pool of talent, for effective collaborations.
Besides this, JioStarverse platform will also help in enabling the real-time performance tracking and audience intelligence.
“Marketers are looking for authenticity, brand relevance and a clear link to business impact. JioStarverse’s AI-led insights, precision targeting and campaign optimisation capabilities align with our goal of offering scalable, and accountable influencer solutions to brands,” said Ajit Varghese, Head of Revenue, Entertainment and International, JioStar.
“JioStar is home to iconic characters who are influencers both on and off screens, and this association gives us better visibility into our deep talent pool, allowing more impactful, and brand-relevant campaigns,” Varghese added.
JioStar Denying News Of Cyber Attack On Its IT Systems
In the meantime, Reliance Industries Limited has denied reports of an alleged cyber attack targeting JioStar’s IT systems.
According to the company, the news circulating in some regional publications about an attempted cyber intrusion are “false and utterly baseless” as company said in a statement.
Moving ahead, they have reassured JioStar users, partners and stakeholders that its core servers are “secure and uncompromised”.
Further highlighting, “There has been no disruption to our platform operations, and all sports and entertainment streaming on JioStar continues uninterrupted.”
JioStar said, “All user data and streaming services are fully protected. There has been no disruption to our platform operations, and all sports and entertainment streaming on JioStar continues uninterrupted. At JioStar, safeguarding user trust is our highest priority.”
Further explaining that user trust remains its highest priority for them, adding that it upholds rigorous cybersecurity protocols and is actively monitoring to guard against potential future threats.
