Facebook, Instagram Users Offered Ad-Free Subscription Plans Starting Rs 900 In These Countries


Sheetal Bhalerao

Sheetal Bhalerao

Nov 01, 2023


In order to comply with the European Union regulations, Meta Platforms, formerly known as Facebook, on Monday said that it will offer users in Europe a subscription plan to use Facebook and Instagram without advertisements.

Facebook, Instagram Users Offered Ad-Free Subscription Plans Starting Rs 900 In These Countries

Meta Launching Subscription Plan For European Users

The social media platform firm said that “to comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland,” on its website.

As per this new development, its monthly subscription plans for users in the EU, European Economic Area and Switzerland, will cost 9.99 euros ($10.58) for web users, while iOS and Android users will have to shell out 12.99 euros a month.

Prior to this, Meta was in news as EU regulations threaten to curb Meta’s ability to personalize ads for users without their consent and hurt its major revenue source.

Under Antitrust Pressure

It seems that the world’s most popular social media network has been under antitrust pressure in the EU. 

Meta website further disclosed that “In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalized services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.”

Earlier, during July, the social media giant lost its fight against a German data curb order as Europe’s top court backed the German antitrust watchdog’s power to also investigate privacy breaches.

The company’s offering a choice between a free, ad-supported plan and an ad-free paid subscription might lead to users opting for the former.

This will further help Meta to comply with the regulations without affecting its ad business.

In the beginning of this year, Meta was fined 390 million euros by Ireland’s Data Privacy Commissioner.

The company was told that it cannot use the so-called “contract” as a legal basis to send users ads based on their online activity.

In its defense, the social media firm later said it intended to ask users in the EU for their consent before allowing businesses to target ads in order to address evolving regulatory requirements in the region.


Sheetal Bhalerao
Sheetal Bhalerao
  • 596 Posts

Subscribe Now!

Get latest news and views related to startups, tech and business

You Might Also Like

Business
Dec. 8, 2022

Beat The Burden Of Medical Inflation With A Health Insurance

As disease rates rise and medical technology develops, treatment costs climb. It’s essential to understand that medical costs are not exclusively associated with hospitals. The cost of prescription drugs, diagnostic procedures, ambulance and operating room fees, consultations with doctors, and other costs are also constantly increasing. All of them could put a big strain on […]

Business
Dec. 8, 2022

3 Biggest Changes Of iOS 16.2 Update That Every iPhone User Should Know!

In its latest update Apple said that it is preparing for the iOS 16.2 update for iPhones across the world. Notably, like the previous release, there are a couple of changes coming for the iPhones.  iOS 16.2 Update Release Date So far, Apple has not announced a release date for iOS 16.2 update. Reportedly, the […]

Business
Dec. 8, 2022

300 Microsoft Employees Create Employee Union, First Time Ever: This Is How Microsoft Reacted

Around 300 workers at Microsoft Corp.’s ZeniMax Studios have commenced the process of forming a union which is said to be the first at the software giant in the US.  Here, Microsoft Corp.’s ZeniMax Studios known for popular video games including Skyrim and Fallout. Forming Union In Microsoft Corp Moreover, the quality assurance employees at […]

Business
Dec. 7, 2022

India Beats China In Air Travel Safety: Ranking Jumps From 102 To 48 In Global Aviation Safety

India’s air safety protocols and executions have improved drastically over the years, as validated by the findings of a specialized agency of the United Nations, the International Civil Aviation Organization or ICAO. The UN watchdog has upgraded India’s ranking in terms of aviation safety to the 48th position, jumping past the rankings of countries like […]

Recent Posts

Related Videos

   

Subscribe Now!

Get latest news and views related to startups, tech and business

who's online