Amul, the iconic Indian dairy cooperative, has achieved global recognition as the strongest food and dairy brand in the world. According to the Brand Finance Food & Drink 2024 report, Amul has outshined its competitors, securing a prestigious AAA+ rating with a Brand Strength Index (BSI) score of 91.0 out of 100. This accolade highlights Amul’s unwavering commitment to quality, innovation, and consumer trust, positioning it as a leader in the international market.
Evaluating Amul’s Brand Strength
Amul’s exceptional brand strength is evident in its strong performance across various metrics, including familiarity, consideration, and recommendation. The cooperative’s ability to resonate with consumers globally has been a driving force behind its success. Amul’s extensive product range and its dedication to maintaining high standards have made it a household name not just in India but around the world.
Global Competitors: Nestlé and Lay’s
While Amul leads in brand strength, the report also identifies Nestlé and Lay’s as leaders in brand value. Despite a 7% decline in brand value, Nestlé remains the world’s most valuable food brand, with a valuation of USD 20.8 billion. Lay’s, on the other hand, has seen a 9% increase in brand value, rising to USD 12 billion. Lay’s success can be attributed to its innovative product offerings, such as the Flavour Swap and MAX lineups, which have driven its brand value growth.
Challenges in the Dairy Sector
The report notes a 6% decline in the total brand value of the top 10 dairy brands, now valued at USD 43.8 billion. Despite these challenges, Amul has retained its title as the strongest dairy brand for the fourth consecutive year. This achievement is a testament to Amul’s unique cooperative structure and impactful branding efforts. The brand’s commitment to quality and its ability to adapt to changing market dynamics have ensured its continued growth and success.
Sustainability and Market Trends
Sustainability continues to play a critical role in the food and beverage industry. Brands like Nestlé and Coca-Cola lead their respective sectors in Sustainability Perceptions Value, underscoring the importance of sustainability in brand positioning. The report suggests that brands like Lay’s and Pepsi, which have high positive gap values, could further enhance their market positions by better communicating their sustainability efforts.
Amul’s Global Impact
Amul’s rise as the world’s strongest food and dairy brand is a reflection of its consistent innovation, effective marketing strategies, and strong consumer trust. With an 85% share in the Indian butter market and a 66% market share in cheese, Amul’s brand equity continues to grow stronger each year. Its global recognition not only cements its legacy in India but also marks its growing impact on the international stage.
