Can you think of an advertisement campaign that became a phenomenon? Rather, an advertisement character that caught the eyeballs of one and all? I am sure you don’t have to think too much and probably already have the answer - An…

What environmental factors are necessary for startups to flourish? This question has been examined by several authors, and most have come to the conclusion that a place that looks a lot like Silicon Valley is the natural answer. In…

Reality Shows have taken the Indian Entertainment by the storm. TV was never so up close and personal like the way it is, with a flurry of Reality Shows being dished out from every other channel. If I am not wrong, the trend was started by…

Well this is interesting! One of the Hollywood’s best Acting schools is soon going to launch one of its international branches in India. Lee Strasberg Institute boasts of Alumni such as Scarlett Johansson, Angelina Jolie, Adam…

.India is miles ahead of the rest when it comes to its popularity as a offshoring destination. China is making progress, but so far India has managed to keep the threat at bay. (source) Although the top order looks pretty much settled…

The straight answer would be - yes they will. Otherwise companies will not spend that much amount on the stars day in and day out. Bollywood and cricket the 2 biggest things in India occupy most of the ad slots. The rest is filled by…

Reliance Industries, India's most valuable company is forced to make a choice. It is an either or choice imposed by the big brother. The United States after trying a lot of other things is now trying to stop companies doing business in…

Print media in India is flourishing. If we take the past 2 years of incidents into account, Indian newspaper industry has seen tremendous growth. I am not talking about the revenue of the industry but the choices available to the consumer.Â…

This blog has been silent for last couple of days, Sriram is on a break and so am I. Not much to write about so thought of posting a Top list which has been missing for last few months. So here it is: The top 10 NRI Newsmakers of the Year…

I believe Innovation and creativity are the most important facets of a company to stay afloat, especially during the troubled times like the one we are experiencing right now. Most Innovative Companies don’t do different things, they…