target audience

To be frank, I don't have a lot of creative brain cells but that does not stop me from watching advertisements here and there. It was one of those instance where a Dell ad caught my fancy. The advertisement in itself is not a creative…

It’s summertime and same old rivalry has resurfaced- “Coca Cola Vs Pepsi”! It’s been decades since these Cold drink giants are fighting over Indian cold drink market share. First it was cold drink, then the fight extended for other sections…

I met Vishal Gondal (of Indiagames) yesterday at Proto conference, and he mentioned about his post on Nasscom  blog, where he ripped apart Indian IT services companies for their ignorance towards social Media – and few who have…