social media

Twitter is fast becoming a de-facto destination for people to know instantly about the events happening around them. Not only is there real time news, but there are also trending topics one can see and explore. After a recent…

As a Marketing professional, I must say it was quite surprising to see this front page Ad on today’s newspaper. It is rather startling to see State Bank of India taking strides in navigating to the digital world in a rather subtle…

While Twitter is social media platform where you converse and share with 140 characters per message, over the years, it has become the mainstays for Brands to interact with their customers. Twitter offers a fast and easy way for…

In May of last year, Facebook launched their Instant Articles feature bringing 9 publishers on board, they expanded their base to over 350 publishers in December of 2015, which included 25 Indian publishers. Now, Facebook has opened…

It took a while, but it has happened – Facebook will soon get WhatsApp’s user account data to improve “your experience” on Facebook. This information first came to light when freelance Android developer Javier Santos started using…

Netflix has officially launched their services in India, along with 130 other countries. Co-founder and Chief Executive Reed Hastings announced it during his keynote at CES 2016, when he said, "Today you are witnessing the birth of a…

India is right now positioned at an interesting threshold encompassing technology, business and Internet which has never been witnessed before. If ecommerce market was worth $3.8 billion in 2009, then it became $17 billion in 2014 and…

World’s 13th most Influential Person; 9th most Powerful Person and Prime Minister of a country with 126 crore people: Narendra Modi has efficiently used social media as a tool to inspire and motivate people. He is right now having 16.8…

In a shrewd move, Facebook has launched a massive ‘Save Free Basics’ campaign on Facebook, wherein unsuspecting users are prompted with a pre-written message, which would be sent to TRAI as part of their new consultation paper regarding…

Facebook is undoubtedly the most popular social networking website in the world. However, most organisations have banned facebook at work places, primarily due to loss of both quality and quantity of work due to the time spent by…