Rabi Gupta

This was kind of “shocking” to me. With Alexa rating of around 500 and Indian rating in top 50 how can a website can’t generate enough money to survive on its own? Last week Northgate technologies informed that it will…

If you thought only TV Channels are growing like crazy in India can you digest this? Indian print Industry saw the launch of 60 new magazine titles in past 12 months ! Bucked the recession? It looks like, but the fact is that print ad…

  Past 5 years have really been very encouraging for Indian Media Industry. With new means of communication and diversifying market the scope to expand has grown manifold. There have been some new entrants who looked at this…

As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO…

India’s video-game console market is expected to grow to $125.4 million by 2010. It’s still far behind the other developed markets but a CAGR of around 75% is quite encouraging. India is a market of choice for almost every…