Nielsen

In India, feature phone sales are on decline and Smartphones are getting uber popular, especially with prices of Smartphones coming down drastically over past couple of years. You can now get a decent Android smartphone for around Rs. 5000,…

There is a reason why we are suddenly seeing a huge rush of Ecommerce sites in India - Indians are coming online faster than any other place on the earth. Nielsen has published a very well made short video on fast-changing scene of Indian…

Mobile telephony has penetrated the developing nations across the world. From a bus driver to a high flying executive, everyone has one these days. Many carry more than one mobile or have multiple sim cards. Whatever be the situation,…

According to latest Nielsen report, India and Taiwan are seeing highest growth in Ad spending across Asia Pacific Region. India registered 19 percent growth compared to 3rd quarter of 2009 as compared to average Asia Pacific growth of 9…

Mobile applications probably consume more user’s mobile time as compared to their core features of voice and messaging. Over last few years, mobile users are increasingly using mobile phones for social networking, gaming & music.…

According to “Consumer Confidence Index” India tops with 127 Index points while the global average is at 92. The second most confident consumers are from Indonesia (116) followed by Norway (115)