Myntra

Online fashion marketplace, Myntra, had its grand sale ‘End of Reason Sale(EORS)’ on 2nd and 3rd July with discounts of upto 80% on regular products. The marketplace had more than 2,000 labels on sale during the two-day period and…

4-year old Jabong has suddenly become a hot ecommerce property, and some of the largest digital startups and business conglomerates are bidding hard to acquire it right away. Speculations are rife that Jabong is up for sale between $250…

Definition of Disruptive Innovation: A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.…

Jabong and Myntra are the two leading online players in the fashion apparels industry and have grown faster than other similar firms in the market. The reason lies in the fact that they were one of the first ones to offer such products…

After Myntra decided to go completely mobile in May 2015, many criticized the move and were left with no choice but to switch to alternatives. However, recently Myntra accepted its mistake and went ahead to launch the mobile site for…

India’s leading e-commerce company, Flipkart, having a net valuation of more than $15 billion has become one of the most popular apps globally on Google Play by reaching the 50M installation mark. With this feat, Flipkart has also…

The best part of digital marketing is that, every click, every impression, every action of the end user is measurable and quantified. It seems Myntra has finally discovered the preferences of their users; and have made a very crucial…

Myntra, Flipkart’s Fashion arm is now looking beyond Indian Shores. The apparel and Lifestyle etailer is planning to enter United States market shortly, for which they have now setup a subsidiary called  Myntra Inc. according to a Mint…

Myntra, which got acquired by Flipkart in May, 2014 has reported revenue figures of INR 773 crores against a loss of INR 740 crores for FY 14-15. Myntra is one of the leading fashion e-commerce portal in India and competes with the…

After Flipkart admitted their mistake of going app-only and re-launched their mobile website via specially designed mobile browser apps; it is now Myntra’s turn to make a comeback. First reported by Medianama, it has been revealed that…