Mobile Advertising

I have been associated to the field of online advertising for some time now. Still, mobile advertising is a new space even for me. The outburst that we call the mobile revolution gave people little time to adapt to the new format. In fact,…

Ads are the bane and the boon of the technology industry. Where on one hand, they help generate revenue due to which many companies have been able to offer their services for free; on the other hand, they reduce the desirability of any…

Quite recently when Star Gold resorted to mobile advertising for promotion of the TV Premier of the Super-hit movie Bol Bachchan, there seemed to be no big deal. In reality there was, for they exposed the Indian viewers with a new form of…

Even today India has one of the lowest Internet penetration in world, pegged at about 10% of total population. However, even with such low penetration, India is the 3rd largest country when it comes to number of internet users (accounting…

I have probably used every phrase in the dictionary to describe Indian Mobile growth over past few years. Over 15 Million new mobile users join the telecom bandwagon every month. There is every possibility that India may reach the 1 Billion…

Given the fierce growth that India is witnessing in telecom space, it is no surprise that Mobile is now becoming an important channel for consumer advertising. Infact, according to the latest report released by inMobi, India is now the…

I have been closely following the reports and surveys on usage of mobile phones and its services by Indian users. Today I stumbled upon an Interesting survey by InMobi – the results of which really surprised me. In all the previous…

According to the survey carried out by Nielsen Global, Consumers trust Newspaper Advertising more than Online Advertising. Infact, just 1/3rd of the consumers actually trust online banner and video ads. Mobile Text Ads (SMS type) are…