Indian-ads

Highly acclaimed marketing guru Seth Godin has often explained branding as a story which we tell ourselves, or rather which consumers of a brand tell themselves. It is not the logo or the advertisement spent which matters here; it’s the…

I have mentioned this earlier - I love creativity of Indian advertisements. They are not only fun to watch, they also create a lasting impression on viewers mind.I have seen numerous television ads in US and UK, but very few ads seem to…

Most of you are aware that India in the midst of mobile revolution. Mobile subscribers in India are growing at nearly 100% year on year and rural subscriber growth is taking lion’s share of it. Recently TRAI announced that India has…