Ecommerce in India

Social Media in a very short time has become an indispensable platform for Marketers. Infact, it has gone so mainstream that it now commands between 30% to 40% of overall marketing budgets on digital media according to the recently released…

Atleast that’s what it looks like seeing success of portals like Fashionandyou.com, Dealsandyou.com, Yebhi.com, Snapdeal.com. Last year we saw a large number of group buying sites offering heavy discounts ranging from 40%-90% mushrooming in…

I am a fan of e-commerce but one look at e-commerce in India and there are more negatives than positives. Infrastructure issues apart customer service/satisfaction is one aspect where most Indian e-commerce ventures continue to be below…

Ebay India has come out with this year’s census of what Indians prefer to buy and sell on its auction site. The results published are actually quite interesting. Did you know that Diamond Rings and Jewelleries are one of the most bought…

According to Bank Statistics monthly report released by RBI yesterday, HDFC Bank stands at number one position when it comes to number of e-transactions taking place in India, while SBI is ahead in terms of value of transactions. ICICI…

Online shopping has had a rather slow and tumultuous journey in India, it has not picked up as much as it should have primarily due to the fact that internet penetration itself is quite low and  secondly (and importantly) the online…

If there is one word that describes Ecommerce experience about Indian websites it is this.. “sucks!”. The exclamation is a mark of my sheer disgust at failed transactions time and again. It’s a sign of hopelessness when all permutations…