Author

Nukul Upadhye 4 posts 0 comments

Nukul is the founder of Againn.in which provides coalition loyalty program to e-commerce players. Prior to Againn he has worked for strategic consulting firms and investment banks in and outside India.You can follow Nukul on twitter at @GlorifiedClerk

entrepreneurship

Entrepreneurs, What Is The Value Of Your Business Idea? Hint: It Is In Cents!

Nukul Upadhye Feb 12, 2014 3

Having worked on tens of ideas and founded two companies in last 6 years, there is one question which has always troubled me. What is the value of a company when it is in the idea phase. There are numerous ways of valuation and all of them…

Ecommerce

Amazon Flow: Making Life Even More Difficult For Brick-and-Mortar Retailers

Nukul Upadhye Feb 11, 2014 0

Amazon has been known to be extremely aggressive when it comes to competing with brick-and-mortar retail. Recently it has added a new feature to its iOS app which will make the life even more difficult for these retailers. The new feature…

marketing

10 Marketing Lessons From Narendra Modi’s Chai Pe Charcha Campaign

Nukul Upadhye Feb 10, 2014 1

'Chai pe Charcha' is the latest campaign by the Bhartiya Janta Party with a target of reaching two crore people. The campaign unfolds at a very crucial time with the Lok Sabha election just a few months away. As part of the campaign,…

Business

Microsoft, The Biggest Beneficiary of Piracy

Nukul Upadhye Feb 8, 2014 1

"The actions of the pirates have merged with the interest of Microsoft to create a near monopoly in the operating systems market for the PC." - Dagens Politik Microsoft seems to be fighting hard against piracy and claiming huge losses due…