Mahindra XUV 400 Electric Can Beat Tata Nexon? Expected Launch Date Revealed, Price Under Rs 15 Lakh?

The all-electric version of the Mahindra XUV300- called the XUV400 EV is likely to arrive in September.

Currently, Mahindra does not have any vehicles in the electric car segment but plans to launch eight new SUVs by 2027.

Second innings

This is the second attempt by Mahindra to enter the Indian EV space.

It had first done so back in 2013 when the company rolled out its e20 and e20 electric hatchbacks.

However they didn’t do too well and were phased out in 2019

It is now making a comeback, having confirmed that it will unveil three electric concepts on August 15, part of the ‘Born EV’ range.

First offering of new EV subsidiary

This is the first product to be rolled out of a new EV company that Mahindra has started with an investment of Rs.1,925 crore (USD 250 million) from British International Investments (BII).

The total capital infusion for the EV Co. is envisaged to be approximately Rs. 8,000 crores / USD 1 billion between FY 24 and FY 27 for the planned product portfolio.

The funds will be utilized primarily to create and market a world-class electric SUV portfolio with advanced technologies.

This company is currently valued at 9 billion dollars, the same as what the market values Tata Motors’ electric vehicle play.

Appearance

It is distinct from the XUV300 with elements such as a closed-off grille, redesigned headlamps, and bespoke alloys.

However, the key changes can be seen in the rear profile due to the extra length and redesigned LED tail lamps exclusive to the electric SUV. 

Dimensions

It measures longer than the 4 meters in length required for excise duty benefits- 4.2 meters.

Mahindra could take this liberty since the government doesn’t offer excise benefits based on length for EVs.

It also has a benefit- it makes the car roomier with more space and comfort than the Tata Nexon EV.

Expected powertrain and features

The electric SUV will run on a single motor that powers the front wheels and makes 150hp, which is slightly more in comparison to the 143hp, Tata Nexon EV Max.

It is expected that the XUV400 EV will come with the latest connected tech and ADAS features from the XUV700.

In terms of features, the Mahindra XUV400 is likely to have a similar set as its internal combustion engined sibling – the XUV300.

Range

The top-end trim boasts of a range of 375 Km while lower variants could deliver about 250-300 Kms of real world range per charge.

Mahindra could also offer it with more than a single battery pack option to compete with the Nexon EV which offers a certified range of 437km.

Pricing, competition, deliveries

Coming to pricing, it is likely to carry a price tag of about Rs. 15 lakh.

Mahindra intends to take on the Tata Nexon Electric SUV, which is India’s best selling electric car.

The longer dimensions will help the vehicle go head to head with larger electric SUVs such as the MG eZS and the Hyundai Kona, two other hot selling electric cars in India.

Deliveries of the electric XUV400 will commence from January-March 2023.