Ola Electric is grabbing headlines as Ola Electric has deferred final payment for the S1 and S1 Pro e-scooters until next month after encountering customers dissatisfaction and anger online over a lack of clarity on booking, delivery, and test rides of its newly-launched electric scooters.
Ola has always done the best but what has happened this time?
From November 10, the electric two-wheeler maker, which had accepted bookings for the e-scooters for two days for a minimal fee of $499 in September, would begin demanding full payment.
Lack Of Clarity On Booking
Ola Electric said on Wednesday that consumers will be able to test ride S1 or S1 Pro electric scooters starting November 10.
It also pledged to deliver the already reserved scooters once the final payment is received within the previously specified “specific delivery window.”
The decision was made after Ola Electric was questioned about test ride delays and delivery timelines.
Ola Electric had previously stated that deliveries of electric scooters would begin on October 15, following full payment of the S1 and S1 pro on October 18. Ola will not be able to supply any electric scooters before Diwali, it is now apparent.
The company issued a statement saying, “Ola Electric has provided a specific delivery window to every customer who has purchased our scooter and we remain on track to deliver the scooters within that window.” It also said, “We prefer customers to pay the balance amount once they have the opportunity to take a test drive and hence the final payment window is aligned to the test drive dates, starting Nov 10 onwards, which have also been communicated to the customers. We are committed to delivering the scooter within the respective delivery window to every customer.”
Ola has guaranteed to return the entire money if a consumer decides to cancel their reservation for an electric scooter.
Ola’s Direct-To-Consumer Sales Model
Ola will use a direct-to-consumer sales approach, which means the entire purchase process will take place between the manufacturer and the buyer, removing the need for Ola to establish a traditional dealership network, which would be a costly endeavour.
Ola has created a distinct logistics department to help with the direct purchase process, allowing potential consumers to submit documentation, financing applications, and other procedures online.
This logistics staff will ensure that the scooter is properly registered and delivered to the buyer’s residence.
The Ola electric scooter will be available in two models: the Ola S1 and the more powerful Ola S1 Pro. The Ola Series S e-scooter have a range of more than 100 kilometres.
The Ola S1 electric scooter has been launched for ?1 lakh, while the S1 Pro electric scooter was launched at a price of ?1.30 lakh.
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