Google Pay, one of India’s popular payment application confirmed “Personalisation within Google Pay” on its official India blog.
According to the latest data it spots with 850 million transactions per month. Ambarish Kenghe, Vice President-Product Google Pay states that the company is making changes to ensure that users can manage their data and privacy with more control; the changes also allow the option to delete transaction records and receive more personalised offers and rewards.
“Starting next week, your Google Pay app settings will provide you with more controls to decide how your Google Pay activity is used to personalise features within the app. All users will be asked to choose whether they would like to turn the control on or off as soon as they upgrade to the next version of the Google Pay app,” Ambarish Kenghe, vice president – Product, Google Pay, said in a blog post.
Personalisation Within Google Pay
The feature provides a tailored experience for Indian users. It allows the users to manage their transactions within Google Pay. The feature also allows you to delete your previous transactions and get relevant offers and rewards based on their payments made through Google Pay. It however doesn’t force users to use the feature. One can always turn off the Personalisation settings at any point of time.
Mr Kenghe said that turning on ‘Personalisation within Google Pay’ will provide a more tailored experience for users such as receiving more relevant offers and rewards, based on their activity within the app, including your transaction history. However, even with this setting turned off, Google Pay will continue to work just as well — only without personalisation. “Users who update Google Pay on Android and iOS can access these controls to modify their personalisation experience on Google Pay based on their preference,” he said.
He added that Google Pay users will also be able to manage how their transactions and activity within the app are used for personalisation. “You can view and delete individual transactions and activity records that you don’t want used to personalise your Google Pay experience,” he said.
Users Personal Information is never sold to Third Party Services
Google Pay’s current privacy policy prevents selling transaction data to third party services. Google assures that personal information in the google pay app and transaction history is never shared with any other google product for targeting ads. Even the financial information on the app has always been governed by users consent.
In a post, Mr Kenghe said that safety and privacy are paramount for payments products and services and people want more control and transparency on how their transaction data is used, Mr. Kenghe added that users’ personal information is never sold to anyone and their transaction history is not shared with any other Google product for targeting ads
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