After Zenfone Ban, Zenfone 6 Will Be Launched As Asus 6z; Checkout Specs, USPs & Price Estimation

As we already brought the news out to you that due to a petition filed against the Taiwanese company Asus, in the Delhi High Court, scrapping off its ability to sell ‘Zen’ and ‘ZenFone’ branded smartphones and accessories in India, the much awaited Asus Zenfone 6 will launch in India as Asus 6Z.

The date of Indian launch of Zenfone 6 was June 19, which has not been delayed amidst the issue and will still take place on the given date, of course under as ‘Asus 6z’.

Brief Look-Into the Ban on ‘Zen’ & ‘Zenfone’

Telecare Network India Pvt Ltd, a small New-Delhi based manufacturing company filed a petition against Asus in Delhi High Court, to restrain using the brand name ‘Zen’ and ‘Zenfone’, as Telecare Network have been owning the ‘Zen’ trademark since 2008 and that the Zenfone branding from Asus might cause confusion.

The DHC gave its ruling in favour of Telecare Network, banning Asus from using the registered trademark, ‘Zen’ and ‘Zenfone’ for selling its mobile phones in India. Consequently, Asus has decided to launch its new model Asus Zenfone 6 under a different name.

It has sent out media invites for the launch of Asus 6Z in India, even updating the Fipkart microsite to ‘Asus 6Z’ from ‘Asus ZenFone 6’. Speaking of specs, the name is pretty much the only change made here. Everything else is similar to ZenFone 6, we previously listed.

Specs and Basic Impressions

The phone gets a 6.4-inches IPS LCD notchless full HD+ display with a resolution of 2340×1080 pixels and an aspect ratio of 19.5:9. It comes with 6GB or 8GB RAM options and 64GB, 128GB or 256GB storage options. The Zenfone 6 includes a 5000mAh battery, supporting Quick Charge 4.0 fast charging technology providing an 18w fast charging support. It runs on ZenUI 6, much like Android 9.0 Pie.

Its major highlight is its mechanical rotational camera setup that serves as both rear as well as the front shooter. The camera setup comes with a 48 MP Sony IMX 586 lens and a 13MP ultrawide sensor. It is among the cheapest smartphones to come with a Snapdragon 855 processor, allegedly pricing for Rs 30,000.

According to the Delhi High Court’s ruling, Asus cannot sell or advertise, directly or indirectly, any products like mobile phones or phone accessories with the ZenFone or Zen branding, starting May 28. The second hearing is scheduled for July 10.