A while back, very few knew about the existence of a smartphone brand, Coolpad. Fast forward to the present, and most of the smartphone enthusiasts have heard of Coolpad. It is not that every other company that offers phones at a competitive price becomes extremely popular. There are quite a few smartphone players out there who are struggling to make a name for themselves.
So what made Coolpad what it is today?
If you are thinking of the affordability aspect of its pricing strategy then you are on the right track, but there is much more to Coolpad than just its affordable smartphone line-up. Coolpad stuck to the basics and managed to become a popular brand in the Indian smartphone market. It followed what sounds obvious to many but it did what others failed to execute properly.
As of now Coolpad offers a range of products available via Amazon including Coolpad Note 3 Plus, Coolpad Note 3, Coolpad Note 3 Lite, Coolpad Max, and Coolpad VR 1x.
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Coolpad’s Success Mantras
Coolpad was earlier selling phones in partnership with Reliance Communications before launching phones under its own brand name in October 2015. The company used this period for studying the local customers and understanding the need of the Indian smartphone market. Coolpad followed these 2 basic mantras for getting successful in the Indian smartphone market:
Quality Products At Competitive Pricing
Coolpad planned its product line very carefully. Like we all know that most of the first-time Android users wouldn’t want to spend too much on their first phone, Coolpad is currently offering 3 smartphone under the price tag of Rs. 9,000.
Another important thing is that these phones have a very impressive hardware which would definitely attract your attention if you are searching for a value-for-money phone offering the best bang for your hard-earned bucks.
Coolpad Note 3 Lite
Note 3 Lite is the entry-level smartphone from Coolpad priced at Rs. 6,999. The phone runs on a 1.3 GHz quad-core MediaTek chip and is complemented by 3 GB RAM which takes the multi-tasking experience to a whole new level. The phone is also equipped with a fingerprint scanner, 16 GB RAM, dual SIM slot (4G + 4G), 5-inch HD display protected by a scratch resistant glass, and is powered by a 2500 mAh battery.
Specifications: Coolpad Note 3 Lite
- Chipset: MediaTek MT6735
- CPU: 1.3 GHz quad-core 64-bit
- GPU: Mali-T720
- ?RAM: 3 GB
- OS: Android 5.1
- Display: 5.0 inch, IPS HD display, Scratch-resistant glass
- Camera: Primary- 13 MP AF with LED Flash; Secondary- 5 MP FF
- Memory: Internal- 16 GB. External- Up to 32 GB via microSD card.
- Battery: 2500 mAh
- Connectivity: 4G LTE (2300 MHz), GPS with A-GPS, 4G, fingerprint, FM Radio, micro USB Bluetooth 4.0, dual SIM, EDGE, FM Radio, HSPA, WiFi.
So what makes the Coolpad Note 3 Lite an interesting phone at this price point is the fact that it has 3 GB RAM and a fingerprint scanner while other smartphones don’t feature a fingerprint scanner and have only 2 GB RAM in most of the cases.
Coolpad Note 3
Coolpad Note 3 bears a price tag of Rs. 8,499 and is powered by a MediaTek octa-core chip, 3GB RAM, 16 GB ROM along with support for expandable memory up to 64 GB, and a 3000 mAh battey.
Again, Coolpad boasts about the 3 GB RAM and a fingerprint scanner at this price point.
Specifications: Coolpad Note 3
- Chipset: MediaTek MT6753
- CPU: 1.3 GHz octa-core
- GPU: Mali-T720MP3
- RAM: 3 GB
- OS: Android 5.1
- Display: 5.5 inch, IPS HD display
- Camera: Primary- 13 MP AF with LED Flash; Secondary- 5 MP FF
- Memory: Internal- 16 GB. External- Up to 64 GB via microSD card.
- Battery: 3000 mAh
- Connectivity: GPS with A-GPS, 4G, micro USB Bluetooth 4.0, dual SIM (4G + 2G), EDGE, FM Radio, HSPA, WiFi with hotspot and WiFi Direct.
Coolpad Note 3 Plus
Coolpad Note 3 Plus competes directly with the likes of Xiaomi Redmi Note 3, LeEco Le 1s, and more. Again the phone stands out due to its 5.5-inch full HD display, 3 GB RAM, and its support for fingerprint scanning. The phone is priced at just Rs. 8,999 which is less than most of the phones offering such features.
Specifications: Coolpad Note 3 Plus
- Chipset: MediaTek MT6753
- CPU: 1.3 GHz octa-core
- GPU: Mali-T720MP3
- RAM: 3 GB
- OS: Android 5.1, CoolUI 6.0
- Display: 5.5 inch, IPS FHD display
- Camera: Primary- 13 MP AF with LED Flash; Secondary- 5 MP FF
- Memory: Internal- 16 GB. External- Up to 64 GB via microSD card.
- Battery: 3000 mAh
- Connectivity: GPS with A-GPS, 4G (2300 MHz, 1800 MHz), fingerprint scanner, micro USB Bluetooth 4.0, dual SIM, EDGE, FM Radio, HSPA, WiFi with hotspot and WiFi Direct.
Now these specifications look all good on paper, but it is a completely different story to make them popular among the masses. Coolpad, was able to able to market and promote its phones so well that it sold 80,000 units of Coolpad Note 3 Lite in just 41 seconds over 3 flash sales.
Back in October 2015, when the company launched its first flash sale in India, it received over 5 lakh registrations to buy Coolpad Note 3 in just two days, and sold over 15,000 phones in under 5 minutes on the day of sale.
It is worth noting that in October 2015, the company decided to sell smartphone manufactured within the country. Coolpad Note 3 Lite and Coolpad Note 3 Plus are the product of the company’s ‘Make In India’ initiative.
Customer Satisfaction
It is somewhat easy to offer phones with better hardware specifications, but it is extremely difficult to have satisfied customers. Many Chinese companies offer sub-standard hardware which looks good on paper, but can’t deliver in real-life. This leads to disgruntled customers and once is customer is dissatisfied he will tell 10 more people about your poor product or service.
Coolpad managed to satisfy its customers so well that Coolpad Note 3 emerged as the best-selling smartphone on Amazon India. The company also revealed that Note 3 was ranked No. 1 in customer satisfaction parameter, according to feedback and product reviews on Amazon.in.
It was ‘Coolpad Note 3’ that marked a new era in the history of Coolpad starting October 2015. Since then the company has scaled new heights and has never looked back.
Please let us know your Coolpad experience with us by commenting right here. Here is the Coolpad’s Amazon India page, in case you want to try out Coolpad products.
Disclaimer: This is a sponsored post written in partnership with Coolpad
I bought Coolpad CDMA some years back. The phone is still good but no RCom CDMA now