Smartphones are moving to a point where there is no innovation and battery is taking a backseat. Moreover, our feature hungry handsets do not have the ability to last more than a day, and this is where power banks to come our rescue.
KFC has come with a unique solution to our problems. Partnering with Blink Digital, a Mumbai-based digital agency, the fast-food chain has launched a ‘Watt a Box’ meal that charges your smartphone on the go with the help of a built-in power bank.
The Watt a Box offering is an extension to the existing 5-in-1 meal box that is a budget-friendly option at the fast food chain.
Talking about the new venture, Lluis Ruiz Ribot, CMO – KFC India said, “With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare! No longer is that the case, with the Watt a Box around”.
The meal box comes with a detachable 6,100mAh power bank with USB and lightning cable ports for Android phones and iPhones respectively. Watt a Box will available in Delhi and Mumbai only for now.
Check out this video that gives you an idea of how it works!
Is there a reason behind this launch?
The meal box option is exclusive to India at the moment, and the current trend in India points to the fact that fast-food is becoming a big no-no, at least in the metros. This means that the sales at such joints are going down and they must come with innovative ways to attract the crowd.
KFC is known for its fried chicken and burgers, which are not very sought after anymore in large cities. This move is an attempt to generate sales and lure customers into purchasing the meal, at the promise of charging their smartphone battery.
The Watt a Box meal is limited edition only and is not up for sale in KFC stores. Instead, there is a contest on Facebook through which you can get the meal box, and some stores in Delhi and Mumbai.
A very innovative marketing technique and an interesting product from KFC. It is ironic that a fast-food chain is more concerned about our smartphone batteries than the handset makers themselves.
