India’s leading e-commerce company, Flipkart, having a net valuation of more than $15 billion has become one of the most popular apps globally on Google Play by reaching the 50M installation mark.
With this feat, Flipkart has also become the first Indian app to reach 50 M installs on various Android devices. As per the statement issued by the company, Flipkart reportedly reached this landmark in the first week of February 2016.
Flipkart is also one of the highest rated Indian Shopping app on Google Play having more than 1.7 M ratings with a total score of 4.2/5.
According to SimilarWeb, a website traffic and mobile app analytics company, Flipkart is the leading shopping app in India receiving 47% of the total hits received by all e-commerce portals in India. The report also highlighted that Flipkart and Myntra together received more than 63% of the traffic, and was followed by Amazon.in at 15.86%, and Snapdeal having an estimated traffic of 13.84%.
As per a report published on IDC, Android has a total market share of 82.8% all over the globe. Apple’s iOS is the second most popular mobile operating system with a total market cap of 13.9%, followed by Windows Phone OS at 2.6%. Other mobile operating systems accounted to just 0.7% of the total market share.
Flipkart has also recently re-launched its mobile shopping website which it had shut down citing various reasons. This was soon followed by re-launch of Myntra’s mobile website.
While their mobile-first (or mobile-only) strategy has definitely translated into higher app downloads – many Indian consumers have voiced their displeasure on their app-only model
India has now become the 2nd largest smartphone market in the world and is still growing at a very fast rate. Indian e-commerce portals witness around 70% of their total traffic coming from mobile devices and this is more likely to increase in the near future.
We can’t exactly predict what will happen in the future, but one thing is certain, we are going to be spending a huge portion of our time on our mobile and online.
