There is almost everything on sale online these days and e-commerce companies are trying to delve more and more into the depth of this business. Flipkart started the sales of bikes and cars through a pilot in December and is making stronger ties with automobile companies to garner more sales.
Snapdeal started the trend of selling Autos Online and Flipkart is now aggressively getting into it as well. E-commerce giants have realized the importance of the adoption of an online-offline model in the age of internet.
Mahindra & Mahindra has just launched their compact SUV, KUV100, at 4.42L in the country, targeting the customers who usually go for hatchbacks at that price range. Creating a completely new segment, Mahindra hopes to destroy its competition, which is primarily the hatchbacks, and offer something customers have not seen before.
M&M has tied up with Flipkart to offer online bookings of the vehicle online through their portal. The online bookings will go live on the midnight of January 18.
Talking about the unique sales idea, Anil Goteti, Vice President – Business at Flipkart, said, “Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online.”
How to book KUV100 online
Starting midnight January 18, buyers will be able to ‘book’ the car for a specific amount, which has not been disclosed by either Flipkart or Mahindra yet. Once booked, the vehicle booking confirmation has to be taken to any Mahindra dealership within 7 days and all paperwork and formalities be completed.
Mahindra and Flipkart have promised delivery of the vehicle within 30 days from the time all formalities are completed at the Mahindra dealership.
KUV100 comes in variety of colours and packs in a lot of punch for the price it is being offered at. No doubt Mahindra has a winner in its portfolio, but the tie-up is further strengthening the brand. We can be sure to see more automobile manufacturers partnering with e-commerce majors like Snapdeal, Flipkart and Amazon to launch not only vehicles, but also their accessories and after sales service packages.
If you’re interested in buying a vehicle at about 5-6L, why not give to shot to the latest offering from Mahindra. Book it on Flipkart starting January 18 and approach your nearest dealership for further enquiries. .
