Indian e-Commerce has come a long way in past 5-7 years. There was a time when next day delivery for online purchases was nearly impossible. However, today even same day deliveries do not surprise us. Logistics and delivery services have improved to an extent where customers expect their products to be delivered much before the scheduled delivery date.
And now, ecommerce sites are looking at ways to reduce the delivery times even further.
In what could be a trend-setter in delivery space, Paytm has today announced a 2-hour mobile phone delivery to their customers, thanks to their partnership with India’s largest offline mobile retail chain ‘The MobileStore’. Paytm calls this initiative FED (Fastest Expert Delivery) and expect it to provide a one of its kind purchase experience to buyers.
Under this program, buyers can order the handset of their choice from Paytm website and The MobileStore will complete the delivery of handset to the door step with 2 hours. In addition to super-quick deliveries, The MobileStore will also provide expert services. The experts will help with any kind of queries that buyer may have in regards to the new phone. On request, the expert will even assist with setting up with the phone and familiarize customer with the new device.
In regards to the launch, Amit Bagaria, Associate Vice President, Paytm said, “It is the next step in the evolution of m-commerce in India. We are synchronizing the extreme convenience of virtual shopping with the personalized touch that comes with offline retail. The partnership with The Mobile Store is in sync with our larger omni-channel strategy and in the future we will roll out more innovative schemes like buyback and exchange of old handsets as well.”
What Paytm is trying to do with initiative is enhance the consumer’s online buying experience by bringing in best of both worlds – Competitive pricing from online store but with offline store benefits.
According to the press note, this initiative will be available across 465 stores in 72 cities.
We expect other ecommerce and mcommerce stores to forge similar tie-ups with large offline retail chains that can assist them with lightning fast deliveries. Also, in our view, very soon startups like Grofers and Peppertap who have wide delivery coverage could also be great potential partners to large ecommerce stores.
What is your take?
