E-wallets have been the talk of the town lately. We’ve been talking a lot about how these digital wallets would soon capture the markets and may even probably replace the physical wallets in the country. To add a new fruit in the basket, India’s first mobile wallet company Oxigen Mobile has announced a unique tie up with PVR Cinemas.
This move came after PVR started observing a digital inclination in customers since last year. Various online ticketing apps are preferred over the long queues at the box office. PVR envisions converting a large part of their users who book tickets at counters into digital customers using e- wallets and offer the patrons various options,
Mr Gautam Dutta, CEO, PVR Ltd, said, “We always strive to provide nothing but the best to our patrons. With the increase in digital transactions among our customers, we have taken one step further to provide them with another alternative through Oxigen wallet. We are certain that Oxigen Wallet’s secure and cutting-edge technology will significantly eases the process of booking tickets through our website and app. We are looking forward to this collaboration and trust that it will go a long way.”
Oxigen Wallet, which was launched in April 2014 is one of the biggest players in the mobile wallets market. As the demand in the market is at an all time high, earlier this year the company had also announced a tie up with CCD
It thus became the first p2p money transfer app in India, which allows users to send money to any mobile number or bank account in India instantly!
Last year, the company launched a platform, which allows money sharing on social networks and messaging platforms.
Ankur Saxena, CEO, Oxigen Wallet, commented, “This association has opened gateways to a plethora of opportunities for both the parties and works as an enabler to tap the unexplored market of ticket bookings like never before. We are also designing appealing promotional offers for our customers, which will be announced shortly, as a reward for their patronage.”
In our view, PVR has initiated this act to push in more footfall towards their digital properties like kiosks, apps and websites, which again would generate a large amount of revenue to the cinema chain. It is a win-win situation for both teams as Oxigen would also have more hits on its app now, because like any other E- wallet company they would put forth the best of offers to grab more users to book tickets online.
With this alliance, PVR and Oxigen are surely anticipating a conversion of a large part of the ‘cash customers’ into ‘digital customers’.
Suggested Reading: Can Mobile Wallets replace Physical Wallets?
