We are going to see this increasingly happening going forward – global Mobile Apps sporting local Indian content by default, for Indians as well as global audience.
For Opera mini, India is a major market and mobile internet is growing at over 300 percent year on year. Citing this opportunity, Opera has has gone ahead and tied up with Hungama. Going forward, each new install of Opera mini browser will sport Hungama mobile content by default!
Once a mobile user installs Opera Mini browser on his / her mobile – Hungama will be one of the default Speed-dial bookmarks that will show up on browser startup. So, users can access India centric content on Bollywood Entertainment, food among other things. The browser will essentially point to m.hungama.com (ironically, the hungama mobile site looks to be down since yesterday).
Indian Mobile Internet subscriber base is growing – And, although 3G has not taken off as it should have – we will be seeing flood of Indian mobile content getting published in times to come!
Opera CEO Lars Boilesen’s commented on this tie-up:
According to Opera’s State of Mobile Web reports, we have seen that in addition to search, email and social networking, Indians are increasingly logging on to download portals. It was logical for us to seek a partnership with Hungama.com, which has an impressive collection of content. We hope Opera Mini users take full advantage of the Hungama.com Speed Dial. After all, a happy stomach is our way to the hearts of our users..
If you are a Opera Mini user – let us know what your experience has been with Hungama content!
