Anheuser-Busch, worlds largest brewer and makers of Budweiser, one of the most popular brand of Beer in US has announced that Indians will taste the Indian Brewed Budweiser starting this Friday.
Like innumerable other multinationals knocking on the doors of booming Indian middle class consumer, Budweiser too has joined the bandwagon. Even though, India is one of the largest consumers of hard liquors in the world, it is one of the lowest in terms of beer guzzling.
India’s beer industry posted 20 percent annual growth for the past two years, up from 10 percent per year over the past decade. The growth has been fueled by huge population of young people. Roughly 60 percent of the nation’s 1.2 billion are people under the age of 30.
I am not a big fan of Budweiser now, however, in early days there was only one American beer I knew and that was Budweiser !
Please drink responsibly !