Twitter has started paying users on the platform revenue earned through ads on their posts as part of the Ads Revenue Sharing program.
Indian Twitter users have been sharing screenshots of the lakhs in revenue they have been receiving from Twitter (now X).
In brief
Owner Elon Musk introduced the Ads Revenue Sharing scheme for qualified creators worldwide last month.
Blue tick subscribers are eligible to earn a share of the money made from ads shown in replies to their posts.
It offers Twitter content creators the opportunity to earn money directly from the engagement they receive on their platform content.
So, when other users interact with a content creator’s tweets and engage in discussions within the replies, any ads displayed in those reply sections can contribute to the creator’s earnings.
“Ads revenue sharing lets you share revenue from verified user’s organic impressions of ads displayed in replies to content you post on X. This is part of our effort to help people earn a living directly on X,” reads the official blog post.
Eligibility
- Get X Premium subscription or be a verified organisation: The scheme is accessible only to users who have subscribed to X Premium (Twitter Blue).
Pricing starts at Rs 900 monthly in India for iOS and Android users and Rs 650 monthly for web users.
- Impressions and followers: Creators should have at least 15 million organic impressions on their cumulative posts within the last 3 months.
One should also have a minimum of 500 followers on their account.
- Stripe account: Users are also required to have an account on Stripe. It is a payment processing platform which X will use to process payouts to eligible users.
- Meet Ads Revenue Share Terms: A user should also meet creator monetization standard and rules of X platform
Ads Revenue Share Terms
It is a must for any creator to meet the Ads Revenue Share Terms which include:
- Be at least 18 years old.
- Have an active Twitter account for at least 3 months.
- Post at least 25 tweets in the previous 30 days.
- Maintain a complete profile with a picture, bio, and header image.
- Verify your email address and enable two-factor authentication.
- Not be a state-affiliated media account.
- Maintain a clean record with Twitter, following their User Agreement and Content Monetization Standards.
- Have an authentic identity on your profile and not impersonate others.
How to apply
If you meet all the mentioned criteria, you can apply for both Creator Subscriptions and Ads Revenue Sharing by accessing Monetization in settings.
Log in to your Twitter account and navigate to account settings.
Select the option to opt in for ad revenue sharing. “Once you click ‘Join and set up payouts,’ you will be redirected to our payment processor, Stripe, to set up an account to receive your share,” explains the official blog.
After opting in, Twitter will start placing ads in your tweet replies.
How it will work
Once you opt in, Twitter will send out your payouts at regular intervals, provided you have generated more than $50 USD, approximately Rs 4,000.
However, the exact method X uses to calculate the payout value has not been disclosed.
Users can also opt out from the ads revenue sharing program.
To do so, users can contact X’s Paid Support page.
