As India welcomed 2025, house parties and celebrations lit up the night, creating a surge in demand for party supplies. Leading quick commerce platforms like Blinkit, Swiggy Instamart, and BigBasket catered to the frenzy, ensuring Indians had their favorite snacks and drinks in time for the festivities.
Snacks and Drinks Top the List
Chips and aloo bhujia were the stars of the night. Blinkit delivered 2.3 lakh packets of aloo bhujia by 8 PM on December 31, while Swiggy Instamart reported orders for 853 packets of chips per minute around 7:30 PM. Beverages were also in high demand, with BigBasket noting a 552 percent surge in sales of soft drinks and soda.
Ice Cube Sales Shatter Records
With house parties in full swing, ice cubes were a hot commodity. Blinkit delivered 6,834 packets by 8 PM, and BigBasket saw an astounding 1,290 percent spike in ice cube orders. At 7:41 PM, Swiggy Instamart delivered a peak of 119 kilograms of ice in one minute.
Bengaluru and Hyderabad Lead Tipping Trend
New Year’s Eve brought out generosity in many. Bengaluru led in tipping, with a total of ₹1,79,735, while Hyderabad saw the highest individual tip of ₹2,500. Delivery partners ensured seamless service during the busy night, earning heartfelt appreciation from customers.
Mocktails and Disposable Supplies Reflect Party Spirit
Non-alcoholic beverages like soda and mocktails gained popularity, registering over 200 percent growth. Disposable cups and plates also saw a 325 percent rise, highlighting the trend of eco-friendly and hassle-free house parties.
A Night to Remember
India’s New Year celebration demonstrated the evolving quick commerce ecosystem’s efficiency and ability to meet festive demands. The night was filled with joy, revelry, and a strong sense of community, setting the tone for a vibrant and prosperous 2025.
