Aditya Birla Capital has invested Rs 100 crore in building the ‘Aditya Birla Capital Digital’ application, according to the company’s CEO, Vishakha Mulye.
The declaration was given during a conversation following the app’s launch in Mumbai.
Read on to find out all the details about this new app!
Aditya Birla Capital Invests Rs. 100 Crore To Build Aditya Birla Capital Digital App
The business unveiled the omnichannel ABCD D2C platform, which unifies all of the group’s offerings.
Although Svatantra Microfinance services are not included in the application at this time, Mulye stated that they might be in the future given the diverse consumer group.
She said, “We have spent Rs 100 crore on making this application.”
The network of Aditya Birla Group provides services to more than 250 million consumers in 14 industries, and it is a market leader in important areas like chemicals, metals, cement, fiber, financial services, and fashion retail.
ABCD Platform To Provide All Needs Of Clients Through A Single Platform
Vishakha Mulye, the CEO, emphasized the company’s dedication to digital innovation and customer satisfaction, stressing the adaptability of the omnichannel architecture that allows users to communicate via their favorite channels. As per Mulye, “As customer segment is very different and we will evaluate at appropriate time.”
The ABCD platform seeks to provide all of its clients’ financial needs through a single, digitally first platform and to recruit clients at scale through digital means.
Vishakha Mulye, CEO of Aditya Birla Capital said, “Our consistent commitment to digital reinvention and reimagining customer experiences is reflected in our omnichannel architecture which gives customers the complete flexibility to interact with us through their channels of choice. In line with this vision, we formed ABCD to build the omnichannel layer that will help us acquire customers digitally at scale and meet all their financial needs through a unified digital-first platform.”
