Following suit with leaders in the short form video domain like TikTok, Snapchat, Instagram; LinkedIn is experimenting with similar feed.
LinkedIn Explores Bite-Sized Video Feature
As per a strategy director at McKinney, Austin Null, who the one who first found this feature and he also provided a brief presentation the same. The option is present in the app’s navigation bar under a new “Video” option. Once the user clicks on the “Video” button, they are taken to a vertical stream of short videos that can be swiped through with ease.
The only and most important demarcation between LinkedIn and Tiktok would be the content, the former shall stick to the career-related topics.
This move has been manoeuvred keeping in mind to increase the platform engagement and also deliver to the users, simple digestible movies when it comes to the professional development.
Not just that, users shall be able to like, comment, and share the video with others. The company has not yet revealed further details on the intricacies of how the feed selects on which movies shall be broadcasted to the users.
In the Name of Enhance Engagement and Learning
By offering bite-sized videos which can be quickly scroll through, the feature is introduced to increase engagement as well as exploration.
Currently this feature is in testing and isn’t available to all the users. As per a report “LinkedIn’s new feed would give creators a new place to share their video content and potentially reach more viewers. It’s possible that LinkedIn may also monetise the feed at some point in the future to entice creators to post their video content on the app”.
The business and employment focused social media platform further recognized the desire of user to learn from video content. Facilitating knowledge sharing within community, this new functionality symbolises the importance of keeping up with the changing and desired user preferences.
