Ola, TVS, Ather Increase Price Of All Electric Two-Wheeler As Govt Reduces Subsidies

Sheetal Bhalerao

Sheetal Bhalerao

Jun 03, 2023

With the curtailed subsidy structure coming into effect from June 1, it has affected the prices for Electric two-wheelers in the country.

Electric Two-wheelers Hike In Prices

Under this development, the electric two-wheelers makers TVS Motor Company, Ather Energy and Ola Electric have increased prices of their products.

Ola, TVS, Ather Increase Price Of All Electric Two-Wheeler As Govt Reduces Subsidies

While giving a statement on the subject, TVS Motor Company said that in order to propel the electrification journey further in a sustainable manner after FAME II scheme revision, it has increased iQube’s price between Rs 17,000 and Rs 22,000 depending on the variant.  

Earlier, the iQube base and S trims were priced at Rs 1,06,384 and Rs 1,16,886, respectively in Delhi.  

According to the TVS Motor Company Director and CEO, K N Radhakrishnan said, “FAME II will gradually reduce over the next few quarters. The company will continue to deliver delightful product options and great value propositions to propel the electrification and green energy penetration in two-wheelers in the country.” 

Loyalty Benefit Programme For Customers

Further added that the company will offer a loyalty benefit programme for the customers of iQube, who have made bookings till May 20, 2023, for a limited period to ease the cost burden post the revision in FAME II subsidy.

In this regard, Ather Energy said that following the FAME II subsidy revision applicable from today, it has also revised the prices of its scooters with 450X now starting at Rs 1,45,000 (ex-showroom Bengaluru). 

Its 450X with Pro Pack now starts at Rs 1,65,435 in Bengaluru with an increase of around Rs 8,000. 

Ather Energy Chief Business Officer Ravneet S Phokela stated, “the FAME II revision has resulted in a subsidy reduction of around Rs 32,000. However, the company is absorbing a huge chunk of this price impact for its customers with a view to quicken EV adoption in the country.”

When it comes to Ola, its electric scooter S1 Pro is now priced at Rs 1,39,999; S1 (3KWh) at Rs 1,29,999; and S1 Air (3KWh) at Rs 1,09,999. 

After this, the product range is now roughly Rs 15,000 costlier than before. 

Marginally Increase In Prices

Ola Electric Founder and CEO Bhavish Aggarwal said, “With an unyielding dedication to customer satisfaction, we have marginally increased our product prices starting June, despite significant reduction in government subsidies, making Ola S1 the best EV proposition in India.”

Contrary to this, Hero Electric said that it will not increase the prices of its popular e-scooter models. 

Further saying, it remains dedicated to promoting the adoption of electric two-wheelers and dispelling misconceptions about their cost of ownership. 

The Hero Electric CEO Sohinder Gill said, “Despite the extreme financial crunch forced upon us due to subsidies stuck with the Ministry of Heavy Industries for over 15 months, we will continue to do our bit in offering affordable mobility solutions to the discerning customers by holding on to our current prices till we can.” 

For electric two-wheelers, the demand incentive will be Rs 10,000 per kWh, as per the Heavy Industries Ministry notification.

So now the cap on incentives for electric two-wheelers will be 15 percent of the ex-factory price of vehicles from 40 percent at present. 

On April 1, 2019, the Faster Adoption and Manufacturing of Electric and Hybrid Vehicles (FAME) India scheme commenced for a period of three years.

It was further extended for two years till March 31, 2024. 

Sheetal Bhalerao
Sheetal Bhalerao
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