Meta has reportedly finalised India-specific subscription prices for its personal AI agent, Muse, ahead of its expected launch in the country. The service will offer two paid subscription tiers, with the Power plan priced at Rs 1,799 and the higher-end Maximum plan at Rs 8,999.
The pricing signals Meta’s plans to expand its AI agent business into India, one of WhatsApp’s largest markets. However, the company has not officially announced the Indian launch date or confirmed whether the reported prices will remain unchanged.
Meta Muse AI Subscription Plans and Pricing
According to the reported pricing details, Meta is preparing to offer the following plans in India:
- Power Plan: Rs 1,799
- Maximum Plan: Rs 8,999
Subscriptions purchased through Google Play and Apple’s billing systems could cost marginally more than direct purchases.
The exact Indian subscription benefits and billing arrangements have not been officially disclosed. In supported international markets, the Power plan offers up to 500 million tokens per week, while the higher Maximum tier provides up to 3 billion tokens weekly.
In the United States, the corresponding subscriptions cost $20 and $100 per month, respectively.
What Can Meta’s Muse AI Agent Do?
Muse is designed to function as a personal AI assistant capable of completing tasks rather than simply responding to questions.
Powered by Meta’s Muse Spark AI model, the agent can connect with different digital services and perform activities with user authorisation.
Its capabilities include:
- Drafting and sending emails.
- Planning trips and booking flights.
- Managing hotel reservations.
- Filling out online forms.
- Creating personalised plans.
- Managing tasks across connected applications.
Muse is designed to work through Meta’s ecosystem, including WhatsApp, making it accessible through a messaging platform already widely used in India.
The AI agent reportedly crossed 10 million downloads within two months of its launch, indicating growing interest in autonomous AI assistants.
India Launch Still Pending Despite Pricing Details
Although Meta has reportedly established subscription prices for India, the service is not yet officially available to Indian users.
Currently, visitors attempting to access Muse from India are placed on a waitlist. The web and WhatsApp interfaces can be accessed, but some features remain restricted.
Users who register through a supported international market using a VPN may continue accessing their accounts from India even after disabling the VPN connection.
However, certain functions, particularly agentic payments, are not fully supported. Muse cannot currently obtain authorisation to make card payments on behalf of Indian users because the required payment-processing integrations are unavailable in the country.
Meta Faces Competition From Other AI Agents
Muse will enter an increasingly competitive market for personal AI assistants. Its competitors include OpenAI’s Dots, Anthropic’s Claude-based agents and Instinct.
Unlike Muse, Instinct currently offers its service globally without a paid subscription tier.
Meta could have an advantage through its integration with WhatsApp, which gives the company access to a large potential user base in India. However, the success of its subscription plans will depend on the usefulness of its features, pricing and availability of local integrations.
Summary
Meta has reportedly set Indian subscription prices of Rs 1,799 for Muse Power and Rs 8,999 for the Maximum tier ahead of its expected launch. The AI agent can handle tasks such as email management, travel planning and online forms. However, Indian users remain on a waitlist, and payment-related capabilities are not fully supported locally. Meta has yet to officially confirm the launch date or pricing.
