Apple has reportedly made a significant announcement regarding iPhones, revealing its support for RCS (Rich Communication Services messages).
This move comes after Google urged the California-based tech giant to adopt RCS messages, considered the evolutionary step beyond SMS.
Read on to find out all the details about this new development by Apple!
Apple Announces RCS Support for iPhones
As per a 9to5Mac report, Apple stated that it plans to integrate support for RCS Universal Profile, a standard endorsed by the GSM Association, in the coming year. Apple emphasized the belief that RCS Universal Profile would offer a superior interoperability experience compared to traditional SMS or MMS.
In Apple’s words, “We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users.”
The integration of RCS will be designed to work seamlessly with iMessage, which Apple affirms will continue to provide the best and most secure messaging experience for its users.
RCS Messages To Be Designated With Green Color
Interestingly, the report also notes that Apple intends to designate RCS messages with a green color, distinguishing them from the familiar blue color associated with iMessage. This color choice is not arbitrary; it has cultural implications, as the blue bubbles in iMessage have become a symbol, differentiating iPhone users from their Android counterparts.
The ongoing debate over green versus blue bubbles has reportedly added a layer of pressure on tech companies, with suggestions that Android users might feel compelled to switch to iPhones for an upgraded messaging experience.
RCS, being an advanced messaging platform, offers a plethora of features for carrier-based communication, including support for group messaging, photo sharing, and messaging over WiFi.
In a separate development showcasing Apple’s commitment to user safety, the company has extended free access to its Emergency SOS via satellite service for existing iPhone 14 users for an additional year. Initially launched on all iPhone 14 models in the U.S. and Canada, this life-saving technology has now been expanded to the iPhone 15 lineup in 16 countries and regions. The Emergency SOS via satellite service enables users to text emergency services even when outside cellular and Wi-Fi coverage, adding an extra layer of security for iPhone users.