The recent merger between Disney and Reliance, valued at $8.5 billion, marks a monumental shift in India’s entertainment industry. Among the significant outcomes of this merger is the decision to stream all live sports events, including the highly popular Indian Premier League (IPL), exclusively on Disney’s Hotstar app. This integration signals the beginning of a new era for sports streaming in India.
What the Merger Means for Sports Fans
As part of this merger, Reliance’s JioCinema and Disney’s Hotstar, both major players in the Indian streaming market, will combine resources. However, it has been confirmed that all live sports events currently hosted by Reliance’s app, including IPL cricket, will shift to Hotstar starting from January 2025. The shift also covers rights to events such as the Winter Olympics and Indian Super League football, with Hotstar already hosting international cricket tournaments and the English Premier League.
Hotstar’s Superior Technology for Live Streaming
The decision to consolidate sports streaming on Hotstar stems from the platform’s technological edge. Known for its robust infrastructure and glitch-free handling of live events, Hotstar has proven itself in India’s cricket-mad environment, where millions of fans tune in simultaneously. The platform boasts a record-breaking 59 million concurrent viewers during the 2023 Men’s Cricket World Cup finals, cementing its status as a leader in live streaming technology.
Future of Disney and Reliance Streaming Platforms
Despite initial uncertainty over whether both platforms—Hotstar and JioCinema—would continue to operate separately post-merger, sources have indicated that Hotstar may undergo a rebranding but will remain operational. Disney and Reliance have yet to confirm how other entertainment content from the two companies will be integrated or if one of the apps will eventually shut down. However, with sports content moving to Hotstar, it is clear that the platform will play a significant role in the merged entity’s strategy.
Regulatory Approval and Market Impact
India’s competition regulator approved the merger in August 2024, after concerns regarding the companies’ dominance over cricket broadcasting rights were addressed. As part of the concessions, Disney and Reliance agreed to avoid unreasonable hikes in advertising rates, ensuring that the transition remains consumer-friendly.
