Reels has grown to be a huge success for Meta, receiving over 200 billion views daily on Facebook and Instagram.
Instagram Head Adam Mosseri says Meta is thinking of releasing a stand-alone app for reels.
Standalone App For Facebook and Meta Reels?
Instagram has not made an official statement on the subject, but Mosseri spoke with staff members about the potential for a Reels app.
Reels began as a rival to TikTok but has since developed into a formidable opponent, making a substantial contribution to Meta’s Q4 2024 financial report.
Up to 19% of Instagram impressions were from reels, and according to eMarketer, U.S. ad revenue is expected to reach $37.13 billion by 2025.
Threats to TikTok in the United States have prompted Meta to further promote Reels by luring TikTok creators with new merchandise and financial incentives.
To facilitate the transition for creators, Meta might develop a Reels-focused app that closely resembles TikTok’s design, video format, and business strategy.
Facebook updated its revenue streams in November 2024 as part of Meta’s efforts to streamline and integrate its content systems across platforms.
Instagram’s traffic metrics have been standardized, combining various formats into a single “views” metric.
Why is Meta Mergeing Instagram and Facebook Reels?
By merging Instagram and Facebook Reels into a single, more competitive vertical video platform, an app with a Reels focus would be in line with Meta’s larger strategy.
Whether it’s through a new app or ongoing platform integration, Mark Zuckerberg believes that vertical video is Meta’s best chance to overtake TikTok in terms of market share.
Tech giant Meta Platforms Inc. is preparing to lay off 3,000 employees, amounting to 5% of its total workforce, according to a leaked memo obtained by Business Insider. The job cuts, scheduled for February 10, 2025, are part of Meta’s ongoing restructuring efforts aimed at eliminating low performers while boosting investments in artificial intelligence (AI).
Meta’s CEO Mark Zuckerberg has reportedly told employees that the company will “raise the bar” on performance expectations and act swiftly to remove underperformers. However, these layoffs have caused significant unrest among employees.
