Rising temperatures and heat waves in India are causing a spike in e-commerce sales of chilled drinks and ice cream along with cooling products like fans, air conditioners, and coolers.
Aaccording to Flipkart, sales of air conditioners have increased by 50–60% from the previous year, especially on important routes like Delhi–Goa, Delhi–Kochi, Delhi–Jammu, and Delhi–Srinagar.
Summer Causes Spike in Sale of Coolers and Air Conditioners
In addition, El Nino is expected to cause more heatwaves in India this summer, with temperatures expected to reach 45°C in states like Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, and Rajasthan.
The nice weather of Bengaluru is shattering records, leading to a greater need for cooling devices such as air conditioners, coolers, and quicker fans.
Affordable and energy-efficient cooling solutions are becoming more and more popular, which is driving up sales for companies like Atomberg, which is growing at a rate of 35% annually and manufactures smart fans.
As the temperature rises, Flipkart and Atomberg both observe a shift in demand from southern to northern India. Despite the growing popularity of online shopping, brick and mortar establishments are still in great demand for cooling supplies.
Because of the severe summer weather, Vijay Sales reports a 2X increase in sales over the same period previous year. Due to alluring promotions and expanded finance options, consumers are choosing to replace their old air conditioners with more energy-efficient inverter models.
Aerated Beverages and Ice Cream In Great Demand.
Aerated drink consumption is rising, according to Flipkart Grocery, especially in Tier-2 and beyond cities. Meanwhile, Swiggy Instamart claims a notable increase in sales of ice cream and cold drinks.
In response to the surge in demand, delivery partners are extended delivery windows, supplying glucose drinks, and providing daytime shelters to beat the intense heat.
Indicating a sustained high demand for cooling goods and cold beverages in the upcoming months, the Indian Meteorological Department forecasts above-normal temperatures and a rise in heatwaves.
The increase in sales is indicative of the critical role that cooling goods and drinks play in assisting customers in enduring India’s intense summer heat.
The trend highlights how consumers and organizations can adapt and remain resilient in the face of shifting market dynamics and environmental changes. It will be crucial to keep funding sustainable and energy-efficient cooling technologies in order to lessen the effects of rising temperatures and the demand on available resources.
To satisfy the increased demand and guarantee prompt product delivery during peak seasons, cooperation between e-commerce platforms, retailers, and delivery partners is essential. Businesses will need to adapt and diversify their product offerings in response to shifting consumer preferences as a result of climate change.
