This is a Guest Blog by Pooja Sodhi, Co-Founder & CEO, Combonation
Social Media continues to expand and adapt intelligently while evolving with the changing interests and demands of its dynamic audience. Nowadays, social media platforms like Facebook and Instagram are more than just connectivity platforms; they leverage the daily-based data of their users and deliver the best deals based on their search patterns.
Social media has altered how customers find and communicate with businesses online. The social commerce industry is expanding and will keep expanding in the near future. We know how social media buzz is transcending, and how it can easily assist businesses and clients in the creation and dissemination of product-related content. Because of social media’s influence and expansion, companies now have a greater influence on what we see across every social media outlet. The percentage of people using social media on a regular basis has reached close to 50% and is still rising.
In order to make shoppable posts and advertisements, brands can instantly sync products to Facebook and Instagram through the integration of social media platforms with e-commerce. Using Facebook and Instagram, shopping is simpler than ever. Brands can utilise the advantages of these networks to give their customers a seamless social media shopping and product discovery experience.
Impact of social media on e-commerce
In the past 10 years, social media networks have drawn a lot of attention, and as they’ve evolved, it has gotten much easier and less expensive to access them. Social commerce is increasingly having an impact on e-commerce purchases. Additionally, with retail e-commerce sales expected to increase by 56 percent over the following four years, astute marketers that improve their social commerce tactics are positioning themselves for e-commerce potential to support long-term growth.
Pooja Sodhi, Co-Founder & CEO, Combonation
The possibility it provides brands to develop seamless ecommerce experiences immediately within social media platforms, which also happen to be some of the most well-liked websites on the internet, is the key in this situation. Given the current social media trends, it is quite probable that brands will go viral on social media platforms, increasing their visibility and, consequently, their sales. Therefore, social media has a strategic role to play in boosting online sales.
Social commerce is distinct from conventional social media marketing techniques, which encourage consumers to browse a brand’s website before making a purchase. In addition to that, it allows them to buy their desired products from an online shop and get them delivered to their door steps.Customers’ confidence will increase, and more sales will result from creating an effortless shopping experience for customers by removing sources of friction and providing direct and single-click options for buying.
By incorporating social media into your online business, you can boost brand awareness, product campaign ROI, and overall traffic to your website. Including your social media newsfeed on your homepage is one way to combine social media with your online store and increase sales. Nowadays, people frequently surf through their social networks to find stuff they enjoy.
Instagram claims that one in two users use the app to find new companies, goods, or services. Additionally, 44% of users shop weekly on the platform.
So, here we can say that platforms like Instagram are an excellent medium for firms to expand their reach and increase their sales by offering customers a better online purchasing experience.
The other side of the story is that with so much external competition on social media platforms, how can one filter their products and content? Here, it can be said that brands need to deliver a superior customer experience; they must have a thorough awareness of the buying preferences of the demographic they are targeting. Being the most convenient and easily accessible platform out there, brands need to leverage the data wisely and come up with strategies with which they can capture the attention and interest of their potential audience.
Conclusion
In conclusion, social media has become a significant factor in creating a digital shop and modelling any eCommerce business. The rapid expansion of e-commerce will give marketers additional chances to develop social commerce experiences as social media continues to develop. Social commerce enables businesses to reach customers where it matters and provide frictionless purchase experiences. However, for marketers to be successful in social commerce, they must use the appropriate channels to reach their target audience. So only if you know how to, you can gain a desirable reach and a reliable customer base for your brand via multiple social media channels.
