With the arrival of festivals the season of sales has also started in the country.
On Sunday, the ecommerce firm, Flipkart claimed to have recorded 1.4 billion customer visits during the first eight days of its festive season sale named The Big Billion Days.
Flipkart Concluded The Big Billion Days
In a statement, Flipkart said, “Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4 billion customer visits over early access and seven days of the shopping festival.”
According to the e-commerce giant, they delivered products to remote regions such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and Longewala (Rajasthan) too.
Further adding, “This year also saw the largest fleet of women wishmasters compared to the previous TBBD editions. Flipkart’s Kirana partners delivered over four million packages in the first four days of TBBD’23.”
In addition to that the artisan community, onboarded under its Samarth programme, observed a six-fold growth compared to the pre-festive period, Flipkart claimed.
The Flipkart Group Chief Executive Officer, Kalyan Krishnamurthy said, “In this milestone year, we continue to spread festive cheer by creating one lakh new job opportunities across our supply chain, including fulfillment centers, sortation centers and delivery hubs. We strengthened another pillar of the Indian retail ecosystem by expanding our kirana programme, and this year, over 4 million deliveries were made by these partners in the initial days of TBBD.”
iPhone 14 Protagonist Of Flipkart’s Big Billion Day
Now Flipkart’s Big Billion Day has concluded, and the hero of this festive arch was Apple’s iPhone 14.
It appears that the e-commerce giant weaved a peculiar mystique around Apple’s flagship smartphone’s discounted price.
So following this a swarm of netizens took to social media in hopes of getting their hands on the prize.
As we know that the Flipkart’s Big Billion Days sale is a yearly festive event, with discounts spanning across a spectrum of products between smartphones and fashion accessories.
During this treasure trove of bargains, it is the resplendent Apple iPhone 14 that has captured the collective imagination this year.
Notably, not merely the discounts that enthralled the enthusiasts, but Flipkart’s witty marketing ploys that set social media abuzz.
As the platform kickstarted the entire campaign with a contest, where consumers were invited into a cerebral duel of guesswork.
Where, whoever predicted the discounted price of the device could win the iPhone 14 for free.
This Flipkart campaign went live on social media under the hashtag ‘iPhone14onFlipkart’.
Not only that, but Flipkart also took to the streets to build the hype around the iPhone 14, with unusual preconditions to the discount.
