Recently, we interacted with Mr. Piyush Gupta, CEO, VOSMOS, which is unleashing Digital Transformation by offering a unified, immersive world of commerce and business.
Here are the interview highlights:
Do you believe there is room for virtual experiences and the Metaverse market to grow in the post pandemic world?
The pandemic accelerated the adoption of digital technologies and transformed consumer behaviour, leading to a shift in favour of virtual experiences. People have become accustomed to remote work, online shopping, virtual events, indicating a growing acceptance of virtual experiences. The demand for remote and immersive experiences has also increased driven by the need to connect, collaborate, and engage meaningfully irrespective of physical proximity. Advancements in technology, such as virtual reality (VR), augmented reality (AR), and high-speed internet connectivity, further contribute to the growth of the Metaverse and virtual experiences market.
Organizations and brands recognize the potential of virtual experiences in reducing costs and expanding reach. Moreover, the Metaverse offers a vast landscape for creativity and innovation, bringing together sectors like gaming, entertainment, education, e-commerce, and social media. This convergence creates opportunities for new and unique experiences.
Overall, considering these factors, there is significant room for virtual experiences and the Metaverse market to grow in the post-pandemic world, although challenges such as privacy and equitable access need to be addressed for responsible and inclusive development.
Mr. Piyush Gupta, CEO, VOSMOS
How are companies and brands leveraging the virtual world?
Companies and brands are creating immersive experiences to connect with consumers. Virtual events, conferences, and product launches are bringing together brands closer their audiences spread across geographies and time-zones. Additionally, virtual storefronts and marketplaces within the virtual world now offer personalized and interactive shopping experiences. These virtual commerce platforms enable brands to showcase their products in unique ways, leveraging virtual reality and augmented reality technologies to enhance the shopping experience.
By joining forces with other brands or virtual communities, brands now tap into new customer bases and benefit from cross-promotion. Moreover, brands are exploring virtual advertising and sponsorships, placing virtual advertisements within virtual environments, sponsoring virtual events or experiences, and creating branded virtual items or avatars. Lastly, companies are creating virtual brand activations that align with their brand identity, using interactive storytelling, gamified experiences, and virtual challenges to engage customers in memorable ways. Through these strategies, companies are leveraging the virtual world to connect with audiences, drive engagement, and enhance their brand presence.
What does VOSMOS offer to its customers? Share examples.
VOSMOS provides a diverse range of offerings aimed at enhancing the virtual experiences of its customers. At the forefront is their immersive virtual environment, which allows businesses to establish global connections, market and sell products, and create engaging experiences that surpass the boundaries of traditional online shopping. VOSMOS is dedicated to making technology accessible to all and prioritizes enriching consumer experiences within the virtual world.
In addition, VOSMOS offers a comprehensive platform for hosting virtual events that transcends the limitations of standard webinars or video calls. With capabilities for accommodating unlimited attendees and supporting multiple languages, businesses can organize large-scale events with a global reach. By incorporating gamification features, VOSMOS enables interactive experiences that keep participants engaged. The company places emphasis on data and reporting, enabling businesses to gain valuable insights through event analytics.
Furthermore, VOSMOS specializes in tailoring technology solutions to suit the specific requirements of its clients. By leveraging innovation, the company delivers customized solutions that address the unique needs of various industries. This approach ensures that VOSMOS can equip businesses with the necessary tools and technologies to optimize their operations and elevate their virtual presence. Overall, VOSMOS offers a comprehensive suite of services designed to empower businesses in thriving within the virtual world, with a strong focus on immersive experiences, virtual events, and tailored technology solutions.
What is VOSMOS’ DIY virtual events? What is the need or market for releasing such a product?
VOSMOS.Events, the DIY virtual events platform, allows individuals and organizations to independently host and manage their virtual events. Firstly, DIY virtual events cater to individuals and organizations seeking accessibility and cost-effectiveness. Not everyone may have the resources, time or budget to hire professional event management services, and VOSMOS’ user-friendly platform enables a wider range of users to create and manage their own events at a lower cost. Moreover, DIY virtual events provide flexibility and customization options. The platform offers templates, layouts, and interactive features that users can easily utilize to design and personalize their events according to their specific needs. This empowers them to create engaging and tailored experiences for their attendees, enhancing the overall event impact.
VOSMOS.Events specifically businesses that want to harness the benefits of virtual events but may lack dedicated event teams or extensive technical expertise. By offering a self-service solution, VOSMOS enables these businesses to navigate the virtual event landscape confidently and independently. The advantages of virtual events, including cost savings, global reach, and environmental sustainability, continue to attract organizers and attendees. VOSMOS recognizes this market demand and provides a solution that empowers users to easily create their own virtual events.
What is the future of the Metaverse in India? What can we expect over the next five years?
The future of the Metaverse in India holds great potential over the next five years. With the increasing internet penetration and accessibility to technology, more people will have the opportunity to engage with the Metaverse. Advancements in virtual reality (VR), augmented reality (AR), and other immersive technologies will contribute to the growth of the Metaverse ecosystem in the country. Gaming and entertainment within virtual worlds and VR experiences are expected to gain significant popularity, offering interactive and social experiences. The Metaverse has the potential to revolutionize e-commerce and digital transactions, providing new avenues for businesses and commerce in India.
To support the growth of the Metaverse, infrastructure development will be crucial. This includes improving internet connectivity, expanding access to affordable devices, and investing in computational resources to enable seamless and immersive experiences within the Metaverse. Overall, the future of the Metaverse in India looks promising, with increased adoption, technological advancements, growth in gaming and entertainment, revolutionizing business and commerce, enhanced social interactions, cultural and educational experiences, and the necessary infrastructure development paving the way for a dynamic and immersive digital landscape.